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Now that mobile shopping and browsing is so mainstream, a lot of the products consumer's purchase are an impulsive buy.
Rachel Ellen, based in Nottingham, is one of the UK's leading suppliers in children's wholesale greeting cards and co-ordinated gifts.
If you're looking to get the attention of publications and editors but don't have the budget to hire an expensive PR firm, we've come up with some PR tips for small businesses.
While every retail store will have multiple different types of customers, they can be broken up into five more general terms. A different sales approach will work best with each.
