Autumn Fair

5-8 September 2021 | NEC BIRMINGHAM

Why Exhibit

The season’s most important marketplace for Home and Gift.


Autumn Fair is the most important home & gift marketplace of the season. Perfectly timed at the start of the Golden Quarter, the busiest and most profitable shopping time of year, Autumn Fair provides the ideal platform for suppliers to showcase their products and services to thousands of UK and international retailers. 

Discover exciting new launches including Jewellery & Watch and Fashion (JWF), The Furniture Collection and our evolved Design & Source sector.

Read on to find out more about the changes we've made or get in touch today to find a solution that's tailor-made for you.

Apply for a stand

Reasons to exhibit

Meet new customers

Meet new customers

Autumn Fair attracts thousands of high-quality, transactional visitors across four days. Retailers attend to stock up on their next best-sellers and make short orders in the lead up to Christmas, Easter and beyond. Join us this September at Autumn Fair, the best place to meet the right contacts for your business.


We offer brand exposure

We offer brand exposure

We’re the platform to get your brand out there, offering so much more than a stand location. Join the Sustainability Trail to promote your business ethos, upload your press releases and products for buyers to search by, and be sure to book your stand in time to be featured in The Little Black Book as well as all our onsite catalogues. The earlier you book, the more there is to get involved with!

Pitch it

Pitch it

Discover our brand-new speed networking opportunity, Pitch it, at Autumn Fair 2021. Apply for your session using the Autumn Fair Match app and connect with up to 20 pre-qualified buyers in the space of an hour.


Exciting new launches

Jewellery & Watch and Fashion (JWF)

Jewellery & Watch and Fashion (JWF)

We’re bringing together the most coveted brands showcasing the most inspired classic to contemporary jewellery, watches and must-have fashion pieces including footwear, handbags, wallets, scarves and luggage.

Discover more

The Furniture Collection

The Furniture Collection

Perfectly positioned within Home, Living & Décor, The Furniture Collection is the destination for large-scale furniture including beds, sofas and occasional chairs. The ideal platform for buyers across retail, hospitality and interior design to meet suppliers and explore furniture and furnishings both in stock and ready for the new year.

Discover more

Design & Source

Design & Source

The previously named Sourcing sector has now evolved into Design & Source. This year, we are growing the number of countries represented and looking to diversify the product offering even further. Design & Source will feature more raw materials with a focus on sustainability to reach an audience of professionals, across the retail, interior and hospitality industries.

Discover more


10 re-edited
show sectors

Beauty & Wellbeing / Design & Source / Everyday / Gift / Greetings & Stationery / Home, Living & Décor
Jewellery & Watch and Fashion / Play & Tech / Retail Solutions / The Summerhouse


Who will you meet?

Buyers and professionals from the retail industry ranging from independent shops to high-value multiples to the most sought-after online retailers. Autumn Fair is the perfect platform to connect with wholesalers, distributors and manufacturers, as well as buyers and professionals from the interior design and hospitality industries.

Join us this September and meet the likes of Fenwick, Oliver Bonas, Paperchase, Hillcrest Garden Centres and Merlin Entertainment, plus thousands more!

What our exhibitors say

“The new location is working well and there’s a nice buzz about the hall. All our regular customers are finding us and it’s great to be opening so many new accounts in our new location.”

Paul Hooker, Commercial Director, Joe Davies

“Autumn Fair has been a dream. I've met relevant buyers, taken business influencing orders and gained brand defining exposure. The team have been so helpful in providing extra exposure and guidance. I would love to return!"

Kat Paterson-Browne, Owner/Designer, Lola + Blake

“Our experience and new position at Autumn Fair has worked really well for us, with good footfall. We’ve met with our existing customers and picked up plenty of new ones. We’re already looking forward to next year’s show!” 

Dan Unsworth, Managing Director, Makasi Imports Ltd 

The exhibitor’s toolkit

Join Autumn Fair and benefit from year-round promotion. Putting your brand in front of thousands of UK and international buyers is what we do – at the show, before and after. Secure your stand and make the most of our industry-leading, multi-channel marketing campaigns and social reach.

  • Profile on the Autumn Fair Match App, another channel for visitors to find you
  • Connect with quality buyers at our brand-new speed networking sessions, Pitch it
  • Insightful & supportive newsletters
  • Live webinar with our experts
  • Web profile showcasing your brand and products
  • Personalised printed (on request via exhibitor portal) and digital tickets (downloadable via exhibitor portal) for your customers & prospects
  • Gallery of digital banners to promote your presence on your channels
  • Access to our dedicated PR agency
  • Listing in the Little Black Book distributed to approx. 40,000 industry professionals in August
  • A profile in the official Autumn Fair Catalogue, a year-round address book for retailers

Talk to us today


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