Autumn Fair

5-8 September 2021 | NEC BIRMINGHAM

Exhibit at Autumn Fair

Together, we’re reuniting and reconnecting the retail industry.

Join Autumn Fair 2021

The season’s most important home and gift marketplace.

Held at the NEC in Birmingham, Autumn Fair is a curated show for a new era of retail. Autumn Fair 2021, held 5-8 September will be the first time in 18 months the home and gift retail industry will be able to come together again in-person.

With the newly co-located Moda fashion and footwear event, Autumn Fair will offer three new key shopping destinations - Home, Gift and Fashion. Reconnect with your customers, old and new who are looking for the latest products and crossover buying opportunities.

We are customer-centric, future-proofed and ready to help kickstart the market.

Apply for a stand Get exhibitor brochure

This is an anchor

Reasons to exhibit

Meet purchase-ready buyers

Meet purchase-ready buyers

Autumn Fair attracts high-quality, transactional visitors across four days. Retailers attend to stock up on their next best-sellers and make short orders in the lead up to Christmas, Easter and beyond. You’re in the best place to meet the right contacts for your business.

We offer brand exposure

We offer brand exposure

We’re the platform to get your brand out there, offering so much more than a stand location. Autumn Fair is a 365, 24/7 proposition rooted in the ability to bring people and products together. From the at-show guides to the Virtual Showroom hosted on our website, you get a business listing that features your product imagery, lookbooks, videos and contact details. The earlier you book, the more there is to get involved with!

Share and discover

Share and discover

We provide exclusive at-show and 365 digital content from government bodies, consultants, key industry associations and trend forecasters to provide you with year-round tools to accelerate your business and achieve success in the modern retail market. Autumn Fair is a 4-day event, but over on The Community, our editorial hub, we keep the community connected for the rest of the 361 days left in the year.

This is an anchor for Exciting-new-launches

Exciting new launches

Moda co-location

Moda co-location

For the first time, Moda will now be co-located at Autumn Fair. Also known as the National Footwear Show, Moda will co-exist alongside Jewellery & Watch and Fashion (JWF) to create a new unrivalled Fashion buying destination. Offering an additional touchpoint for leading fashion and footwear brands to showcase, the new Fashion hall will facilitate greater crossover-buying opportunities to a wide, diverse and relevant audience looking for the latest must-have pieces.

365 digital opportunities

365 digital opportunities

Autumn Fair offers exciting digital opportunities to enhance your brand presence beyond our physical shows. From newsletter sponsorships to enhanced profile listings to promoted social media posts, we offer a number of packages to suit your brand’s needs.

Safe & Secure

Safe & Secure

As the organiser of Autumn Fair, Hyve Group have been working closely with the NEC, industry associations, health and safety experts and local authorities on safety regulations and implementing measures to protect all those at Autumn Fair. Safe & Secure is the evolution of Hyve's market-leading health and safety measures, providing assurance to our customers, partners and staff that we create safe spaces to meet again.

Product Trails

Product Trails

Meet buyers who value sustainable, ethical and locally sourced brands in our Sustainability and Made in Britain trails. New for Autumn Fair 2021, these dedicated areas allow you to showcase your latest collections to an engaged audience, highlight your sustainable credentials, and expand your reach into new international markets.

Curated Meetings

Curated Meetings

Set up hosted meetings with serious buyers to kickstart long-term relationships, maximise your time at the event and drive a higher return on your investment. These short and curated one-to-one meetings introduce you to qualified buyers who are actively sourcing new products, all in a dedicated meetings’ lounge with refreshments.

Apply now

Online Marketplace

Online Marketplace

Gain year-round access to purchase-ready buyers at the Online Marketplace, a new digital trading platform for wholesale home, gift and fashion markets. Make the most of enhanced digital opportunities to showcase your products, boost your brand through sponsorship, and make sales before, during and after Autumn Fair 2021.

Join the Online Marketplace

Show sectors

Beauty & Wellbeing / Design & Source / Everyday / Gift /
Greetings & Stationery / Home, Living & Décor / Jewellery & Watch and Fashion (JWF) /
Kids, Toys & Play / Retail Solutions / The Summerhouse

Plus, the co-located Moda fashion and footwear retail event

Who will you meet?

Buyers and professionals from the retail industry ranging from independent shops to high-value multiples to the most sought-after online retailers. Autumn Fair is the perfect platform to connect with wholesalers, distributors and manufacturers, as well as buyers and professionals from the interior design and hospitality industries.

Join us this September and meet the likes of Fenwick, Oliver Bonas, Paperchase, Hillcrest Garden Centres and Merlin Entertainment, plus thousands more!

What our exhibitors say

"We are really excited here at Beefayre to be returning to the NEC Autumn fair. We have been busy bees and rebranded during lockdown. We can’t wait to see our customers and show our new collection. This time has made us all appreciate the real need to talk and connect with each other. It’s not enough just to go online, we need to chat, laugh, feel, touch, smell and see all that's new and really communicate with each other. Roll on September, looking forward to seeing everyone.”

Kate, Beefayre 

"We’re really looking forward to seeing people face to face again. It’s been such a strange time, being able to connect in person and have spontaneous conversations will be a joy! Though we’re obviously a little cautious, we have every hope that Autumn Fair has the potential to be one of our best trade shows to date. With a whole plethora of new products and ranges, and the enthusiasm we’re seeing from buyers and shop owners now their doors are well and truly open, we are truly excited to get back to the NEC”

Jason C, Hawthorn Handmade

"We are really looking forward to exhibiting at the Autumn Fair 2021, and the opportunity to meet existing and potential new customers, face to face once again. It’s been a difficult year for everyone, but we have been working very hard to keep our current range in production. We have also developed some exciting new products that we will bring to the market in the very near future. We look forward to seeing you on our stand.”

Jay, RTC Direct 

Join Autumn Fair and benefit from year-round promotion. Putting your brand in front of thousands of UK and international buyers is what we do – at the show, before and after. Secure your stand and make the most of our industry-leading, multi-channel marketing campaigns and social reach.

  • A profile listing on the website showcasing your brand and products
  • Insightful and supportive newsletters
  • Access to regular webinars with leading experts across a number of industry related topics
  • Benefit from enhanced digital opportunities to boost your brand presence
  • Gallery of digital banners to promote your presence on your channels
  • Personalised printed (on request via exhibitor portal) and digital tickets (downloadable via exhibitor portal) for your customers & prospects *Subject to availability
  • Opportunity for Autumn Fair to promote your product imagery in our newsletters and blog
  • A listing in The Little Black Book, a pre-show guide planner distributed to approx. 40,000 industry professionals in August
  • A profile listing in the official Autumn Fair Show Guide, a year-round address book for retailers

Talk to our sales team today
about securing your stand


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