Why Exhibit
WHO EXHIBITS?
Autumn Fair features more than 1,400 exhibitors across 12 edited show sectors bringing exciting, new and diverse products to over 27,000 visitors at the NEC in Birmingham.
Whether you have a new or established brand, make your own products, licence a brand or in the wholesale trade, we have just the right spot for you to showcase your offering at the season’s number one trade show for gifts and home products.
WHO VISITS?
Key attendees include Amazon, Asda, Homebase, John Lewis, Joy, Paperchase, Moonpig and Wowcher (just to name a few). If you’re looking to catch the attention of high-value independents, big-name multiple retailers and the most covetable online vendors, Autumn Fair is a great place to be.
THE destination for the gift buying industry, being part of the show allows you to connect with powerful, highly-transactional buyers in search of products for the festive period (and beyond).
“I’ve been attending Autumn Fair for 30 years. It’s fabulous. We always beat our sales record at each show and this year we have done it again, it just keeps getting better and better.”
David Willian, Shows Organiser, Coach House
94% OF AUTUMN FAIR ATTENDEES HAVE PURCHASING POWER
86% OF VISITORS PLACE ORDERS AS A RESULT OF ATTENDING AUTUMN FAIR
80% OF VISITORS’ NEW SUPPLIERS WERE SOURCED AT THE SHOW
How we can support you...
Putting you in front of the RIGHT PEOPLE ALL YEAR ROUND
Beyond your presence at the event, we’ll engage with 1000s of international and UK buyers on your behalf; just one of the benefits of the Autumn Fair marketing package. An integral part of the service for every exhibitor at the show, it also gives you the tools to reach out and shout about your plans to your existing (and soon-to-be) customers. Autumn Fair’s digital channels provide exposure for your brand before, during and after the show.
Whether your target audience is digitally savvy or prefer to receive something special through the post, our marketing package has you covered. We’ll promote your business across print, email and social media to a highly captive, targeted audience.
PR support & press coverage
We work closely with a dedicated PR agency so there are plenty of opportunities for your company to gain exposure through leading publications, editorial pieces and news outlets
Marketing Material
Lots of lovely banners, logos and more – all the things you need to let your customers or prospective customers know that you’ll be at the No.1 home and gift show of the season and they can find you there!
Social Media
Our dedicated social media team will be busy throughout the year making sure the show is promoted and taking the opportunity to highlight our exhibitors across relevant social media channels including Twitter, Facebook and LinkedIn
Online Profile
Our shiny new website is your platform to introduce your brand to visitors, allowing them to browse your products and make sure you’re top of their must-visit list at the show
The Little Black Book
Have your company details listed in the exhibitor A-Z of the the industry’s most coveted show preview, which is distributed by post or online to pre-registered visitors
Show Catalogue
Available to all visitors at the show, it helps them navigate their way at the show and is used well after the show as an indispensable reference
Buyers’ Review
for a small additional cost, make sure that your brand is included in the Buyers’ Review, a publication sent to all visitors after the show to remind them of your products and encourage them to find out more.
HOW YOUR BRAND CAN BENEFIT FROM AUTUMN FAIR
Timed at the ideal point for short orders and forward planning for Christmas, New Year’s, Valentine’s Day, Mother’s Day (and everything in between), Autumn Fair is where buyers come specifically to source something new to differentiate their stores during the busiest time of the year. Be in the right place to provide the perfect product at exactly the right time – for them and for you!
Took part in Spring Fair in February? This is a great opportunity to reconnect with your customers and find new ones too. After all, one third of Autumn Fair visitors don’t attend any other trade show! It gives your brand an all-year round presence in the market and another chance to collect orders just before the festive period.
More exhibitor success stories
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20 orders and 100+ new contacts ensure a successful launch for start-up ‘Living by Tina Ashton’ at Autumn Fair -
“Autumn Fair is defi nitely helping us to build our brand, grow the number of stockists we work with every year and, as a direct result, increase sales.” -
“We will be at The Light Show at Autumn Fair every year because it’s the best environment to interact with customers and prospects. It has a great atmosphere and encourages people to talk freely and exchange knowledge that helps us create the right products for the UK - leading of course, to higher sales.” -
“With buyer patterns changing and decisions being made closer to Christmas, we decided to test Autumn Fair to see if it can add to our sales pipeline. We are very pleased with the results, we generated a lot of leads and took some great orders. As a result we have already booked with double the stand size.”
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“Autumn Fair has helped us to launch our brand and new product to a wider target audience. We were very pleased with the response and have made great progress towards achieving our objectives.”
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“We had seen buyers placing Christmas orders later in the year and decided to go back to Autumn Fair in 2011. Since then it has become a core part of our activity and we consider it to be an ‘order taking show’..." -
“At our first Autumn Fair, the show opened at 9 and at 9:15 we signed a new stockist. Amazing. We had not expected such a great start and it’s continued because we now have almost 300 UK stockists.” -
“We had people coming on to the stand saying they love the designs. We’re now working hard to turn that interest into orders.” -
“We wanted to tell the world about our increased range, new products and bigger brand. Autumn Fair was the right show for us to make a real impact in the market.”
9 Results
Source of all stats: Autumn Fair Post-Show Survey 2016
