Pitch Live is Autumn Fair's pitch competition designed for emerging, retail-ready brands exhibiting at the show. Often compared to a retail-focused version of Dragons’ Den, it gives shortlisted exhibitors the chance to present their product on stage to a panel of buyers and industry experts.
Finalists receive practical, real-time feedback designed to help strengthen their retail strategy and prepare for growth.
Buyer participation in Pitch Live is advisory only. Prizes do not include, promise or imply commercial listings or orders with any judging retailers.
Pitch Live Schedule
All Pitch Live competitions take place at the Counter Talks Stage.
Winners of Pitch Live 2025
Blue Bear & Co - Nici Robinson
“Pitch Live gave us real confidence, strong exposure and genuine interest from buyers. Winning was a huge boost and has already helped drive sales and new conversations.”
Nudie Jewellery - Sophie Eckley
“Pitch Live pushed me out of my comfort zone, but winning was incredible. Buyers came straight to the stand and the PR support is already helping me take the business forward.”
FRUU Cosmetics - Terence Chung
"Pitch Live was a brilliant launch pad. It helped validate our concept, sharpen our story and connect us with the right retailers. Winning confirmed there’s real demand for what we’re building.”
Pitch Live in partnership with
co.lective is a curated retail pop-up destination that showcases emerging, retail-ready brands in high-footfall locations. It gives next-gen brands a practical route into physical retail, helping them meet their audience, test products and build confidence before scaling further. This is retail done differently: conscious, collaborative and community-first.
“We launched co.lective to give founder-led brands a better chance of being seen. Pitch Live shares this purpose, and together we’re creating real opportunities for brands ready to step into retail.” - Ami Rabheru
Retail Huddle is a consultancy and business support platform dedicated to empowering founder-led product brands in the retail and wholesale landscape. Founded by former retail buyer Ami Rabheru, it combines industry expertise with practical support through mentoring, workshops, masterclasses and community events.
It’s where creativity meets retail strategy.
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