Autumn Fair is the UK's leading trade show for home, gift, garden and fashion, held annually at the NEC Birmingham every September. The show connects 13,000+ trade buyers with hundreds of exhibiting brands across four days, creating the industry's most concentrated sourcing and selling opportunity ahead of peak trading season.
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See what happens when we invite the outside in
Autumn Fair (6–9 September) and Glee (8–10 September) will run side by side on 8–9 September 2026, creating Europe's largest retail buying event this Autumn. Instead of choosing between two unmissable events, you can explore both in one trip to the NEC Birmingham.
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We created the Voices of Retail Report in partnership with Faire, combining insights from 650 retailers and 2,000+ consumers to reveal what’s driving growth, what’s holding the high street back, and where the biggest opportunities lie in 2026.
I’m looking for stockists
If you’re a supplier that’s ready to find stockists for your best products, discover how you can showcase your latest collections to
13,000+ purchase-ready buyers at an essential buying time.
Expert advice from the owner of a shop where nobody leaves
The Retail Makeover Mission is a series supporting independent retailers with real, expert-led advice. This episode, Katie gets a rare behind-the-scenes look at a fashion boutique that has quietly become the business every independent retailer aspires to build.
Leading brands shopping the show
Discover the brands and retailers that come to Autumn Fair to buy.
Independent retailers on the floor
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"It's been a great start! We've had a good mix of both existing and new buyers, and we've already written a number of new orders."
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'It's been such a lovely experience to see so many amazing brands come together and put on such a great show. We always do Autumn Fair every year and I love the opportunity it brings to meet and connect with great buyers and other exhibitors!'
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"The show has been incredibly busy, far exceeding our expectations. We've taken orders earlier than usual and have seen many enthusiastic buyers. It's been an exciting start!"
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Frequently asked questions(FAQs)
What is a retail trade show?
Retail suppliers showcase their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the recommended retail price. Visitors (buyers) sources these products at the event to see in their stores directly to the customer. In the case of Autumn Fair, exhibitors are often companies that manufacture their own home, gift or fashion products and visitors often own or work at independent retail stores, multiples, department stores or online stores.
Why should I be part of a trade show?
A trade show offers exhibitors the opportunity to display their products to a large purchase-ready audience over a short period of time, to take wholesale orders at the show, and to network with key industry for future sales. For visitors and buyers trade shows offer the opportunity to meet existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.
What can I expect from Autumn Fair?
At Autumn Fair we showcase 800+ exhibitors throughout the NEC’s halls across 3 key destinations (Home, Gift & Fashion) and 10 sectors. We welcome over 13,000 visitors from small independent stores to large chains as they prepare for the year-end rush. Visitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis.
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