Autumn Fair is the UK's leading trade show for home, gift, garden and fashion, held annually at NEC Birmingham every September. The show connects 13,000+ trade buyers with hundreds of exhibiting brands across four days, creating the industry's most concentrated sourcing and selling opportunity ahead of peak trading season.
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Autumn Fair & Glee combined buyers
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exhibitors
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exclusive to Autumn Fair
Autumn Fair 2026 highlights
Autumn Fair brought buyers and suppliers together for four days of meeting face to face, writing orders on the spot and sorting ranges before the busiest trading period. For the first time ever we co-located with Glee, the UK's leading garden retail show. Check out some of our 2026 show floor highlights!
Why exhibit
Get your collections in front of 20,000+ retail buyers at the UK's largest home, gift and fashion sourcing event before Christmas. Meet the retailers shopping the show, how it works and what's included with your stand.
Plan your visit with Accio, our Official Agentic AI Partner
Tell Accio Work what you are sourcing and it'll find products and brands that suit your shop, compare suppliers on MOQs, SKUs and colourways, point you to the sessions worth your time on the Counter Talks Stage and build your route around the halls.
Leading brands shopping the show
Discover the brands and retailers that come to Autumn Fair to buy.
Show sectors
Home, Living & Décor
The home of decorative interiors and furniture. Showcasing the most stylish and on-trend furniture, textiles and interior accessories.
The Summer House
Hand-picked and curated, The Summer House is home to the most beautiful, style-led and on-trend interior accessories and gifts.
Beauty & Wellbeing
From beauty staples to hair care and grooming to styling kits, this is where the most sought-after beauty and wellbeing products glow.
Gift
Everything you want to gift and be gifted with. In this sector you’ll find best-sellers, from contemporary designs to unique, personalised and licensed gifts.
Greeting Cards, Stationery & Wrapping
Find everything you need to mark the occasion. We bring together the most creative, fun and colourful greeting cards, wrapping papers, stationery and paper decorations.
Kids, Toys & Play
Home to the finest, most magical children’s toys, gifts and gadgets. Tap into the hottest play trends and elusive Christmas hits at the Kids, Toys & Play sector.
Everyday
The sourcing destination for everyday affordable items. The Everyday sector re-energises the traditional ‘Volume’ visitor and attracts independent retailers in search for a better price, product and promotion.
Clothing & Footwear
From designer labels to boutique brands and high street fashion, discover new collections and see what’s trending next season at Moda’s Clothing & Footwear destination.
Fashion Accessories
Discover the latest handbags, hats, scarves and statement pieces in the Fashion Accessories sector.
Jewellery & Watch
Uncover hidden gems in the Jewellery & Watch edit - a curated selection of luxury and staple jewellery and watch collections.
Food & Drink
Showcasing gourmet treats, premium drinks and edible gifts from top suppliers, designed for retailers sourcing the newest food gifting trends
Retail Solutions
The tools behind every great retail business. From display and visual merchandising to software, technology and retail services, Autumn Fair puts your brand in the room with the decision-makers who need you.
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"This is where I find and source most of our suppliers. I come to visit existing ones but always leave having discovered new ones too. This year I found a new jewellery range and a home textiles collection. We never miss Autumn Fair."
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"The vast majority of our suppliers exhibit here. It's where you see what's new, follow the trends and get ahead of what's coming. The biggest event of the year – you really can't miss it."
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"We sourced Christmas wins, Easter launches and newness for 2026 all in one visit. Spring and Autumn Fair are the must go-to shows for buyers. We can't wait to see what the Glee and Autumn Fair partnership brings in September."
Our latest retail insights
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A new parliamentary petition calling for 90 minutes of free parking in towns and city centres has received strong backing from retailers at Autumn Fair, with the campaign highlighting the role parking ... -
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Sephora is launching on TikTok Shop. Explore what its Drop Shop pilot means for UK social commerce and what independent retailers can learn. -
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Explore the technology inside Lefties’ first UK store, from RFID self-checkout to automated returns—and what independent retailers can learn.
We asked 650 retailers for the truth. Here are their voices
We created the Voices of Retail Report in partnership with Faire, combining insights from 650 retailers and 2,000+ consumers to reveal what’s driving growth, what’s holding the high street back, and where the biggest opportunities lie in 2026.
Frequently asked questions (FAQs)
What is a retail trade show?
Retail suppliers showcase their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the recommended retail price. Visitors (buyers) sources these products at the event to sell in their stores directly to the customer. In the case of Autumn Fair, exhibitors are often companies that manufacture their own home, gift or fashion products and visitors often own or work at independent retail stores, multiples, department stores or online stores.
Why should I be part of a trade show?
A trade show offers exhibitors the opportunity to display their products to a large purchase-ready audience over a short period of time, to take wholesale orders at the show, and to network with key industry for future sales. For visitors and buyers, the retail trade shows offer the opportunity to meet existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.
What can I expect from Autumn Fair?
At Autumn Fair we showcase 800+ exhibitors throughout the NEC’s halls across 3 key destinations (Home, Gift & Fashion) and 10 sectors. We welcome over 13,000 visitors from small independent stores to large chains as they prepare for the year-end rush. Visitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis.
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