Autumn Fair is the UK's leading trade show for home, gift, garden and fashion, held annually at the NEC Birmingham every September. The show connects 13,000+ trade buyers with hundreds of exhibiting brands across four days, creating the industry's most concentrated sourcing and selling opportunity ahead of peak trading season.
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Autumn Fair & Glee combined buyers
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exhibitors
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exclusive to Autumn Fair
Two leading retail tradeshows, one buying trip
Autumn Fair (6–9 September) and Glee (8–10 September) co-locate at the NEC Birmingham on 8-9 September, bringing together home, gift, fashion, lifestyle, garden and outdoor living in a single trip at no extra cost. With 20,000+ collective buyers through the doors and over 1,200 exhibitor across both shows, this is Europe's biggest buying moment right before Q4.
The Little Black Book 2026
Your insider guide to Autumn Fair is back. With a new publisher on the scene, this years' will be one to keep. Beautifully produced and packed with over 800 brands, tips to maximise your time onsite, and hundreds of products to bookmark now!
With only 5,000 copies available this year, be sure to register below for your FREE ticket and tick the Little Black Book box.
Why exhibit
Get your collections in front of 20,000+ retail buyers at the UK's largest home, gift and fashion sourcing event before Christmas. Meet the retailers shopping the show, how it works and what's included with your stand.
We asked 650 retailers for the truth. Here are their voices
We created the Voices of Retail Report in partnership with Faire, combining insights from 650 retailers and 2,000+ consumers to reveal what’s driving growth, what’s holding the high street back, and where the biggest opportunities lie in 2026.
Leading brands shopping the show
Discover the brands and retailers that come to Autumn Fair to buy.
Independent retailers on the floor
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"This is where I find and source most of our suppliers. I come to visit existing ones but always leave having discovered new ones too. This year I found a new jewellery range and a home textiles collection. We never miss Autumn Fair."
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"The vast majority of our suppliers exhibit here. It's where you see what's new, follow the trends and get ahead of what's coming. The biggest event of the year – you really can't miss it."
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"We sourced Christmas wins, Easter launches and newness for 2026 all in one visit. Spring and Autumn Fair are the must go-to shows for buyers. We can't wait to see what the Glee and Autumn Fair partnership brings in September."
Our latest retail insights
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Your smartest buying decisions start before you arrive Autumn Fair is the UK's leading marketplace for home, gift and fashion, bringing together thousands of products, established brands and exciting ... -
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As major brands retreat from Pride, independent retailers have an opportunity to build trust through genuine LGBTQ+ inclusion. Learn what authentic Pride support looks like in 2026.
Frequently asked questions(FAQs)
What is a retail trade show?
Retail suppliers showcase their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the recommended retail price. Visitors (buyers) sources these products at the event to see in their stores directly to the customer. In the case of Autumn Fair, exhibitors are often companies that manufacture their own home, gift or fashion products and visitors often own or work at independent retail stores, multiples, department stores or online stores.
Why should I be part of a trade show?
A trade show offers exhibitors the opportunity to display their products to a large purchase-ready audience over a short period of time, to take wholesale orders at the show, and to network with key industry for future sales. For visitors and buyers trade shows offer the opportunity to meet existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.
What can I expect from Autumn Fair?
At Autumn Fair we showcase 800+ exhibitors throughout the NEC’s halls across 3 key destinations (Home, Gift & Fashion) and 10 sectors. We welcome over 13,000 visitors from small independent stores to large chains as they prepare for the year-end rush. Visitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis.
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