Autumn Fair brings over 13,000 retail buyers to the NEC Birmingham every September, right when they're making key buying decisions for the festive season and beyond.
Whether you're an emerging brand seeking your first stockists or an established name building on existing accounts, this is the UK's largest home, gift and fashion sourcing event before the busy year-end period.
When you book a stand with us you'll be assigned a dedicated account manager to support you before, during and after the show.
Europe's biggest buying moment
For the first time ever, Autumn Fair and Glee, are running side by side on 8-9 September to create Europe's largest retail event in the second half of the year. That means you'll reach 5,000+ brand new garden retailers actively sourcing home, gift and fashion products.
This co-location delivers more value for exhibitors and creates an unrivalled retail experience. Exhibit once, connect with two audiences, make twice the impact.
Our sectors
HOME
Home, Living & Décor | The Summer House Edit
Showcase lifestyle pieces, décor accessories, occasional furniture and home essentials to buyers who matter. Meet 4,500+ retailers looking for their next big discovery.
Buyers who attend our show
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Home
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Gift
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Fashion
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Garden
Hear it from our exhibitors
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"This is the most successful show we have had in the last 30 years! It's been a mix of gift and toy buyers coming to our stand and from a range of department stores, independents, garden centres and more. We've opened a lot of new accounts and taken lots of orders."
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“It's our first time back to Autumn Fair after many years. We have seen existing customers and a lot of new accounts and new enquiries. The response and overall footfall have exceeded our expectations!"
Our exhibitor toolkit
We make sure buyers find you at Autumn Fair. Our comprehensive marketing toolkit works for you before, during and after the show. Access our Exhibitor Zone for promotional toolkits, detailed listings and ready-to-use marketing assets. Take your visibility further with bespoke sponsorship opportunities, social channels, website listing, Little Black Book show preview, Show Guide and targeted buyer outreach.
Your brand will be featured in the industry’s coveted Little Black Book show preview.
The Show Guide promotes your business and products long before the show even starts!
Get year-round exposure when your brand and products are profiled to our 700,000+ website visitors.
Enjoy enhanced digital exposure to over 450,000 industry professionals through our social and email channels.
Receive a gallery of digital banners to promote your presence at the show as well as personalised invites for you to send to customers and prospects.
YOUR QUESTIONS, ANSWERED
What is a retail trade show?
Retail suppliers showcase their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the recommended retail price. Visitors (buyers) sources these products at the event to see in their stores directly to the customer. In the case of Autumn Fair, exhibitors are often companies that manufacture their own home, gift or fashion products and visitors often own or work at independent retail stores, multiples, department stores or online stores.
Why should I be part of a trade show?
A trade show offers exhibitors the opportunity to display their products to a large purchase-ready audience over a short period of time, to take wholesale orders at the show, and to network with key industry for future sales. For visitors and buyers trade shows offer the opportunity to meet existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.
What can I expect from Autumn Fair?
At Autumn Fair we showcase 600+ exhibitors throughout the NEC’s halls across 3 key destinations (Home, Gift & Fashion) and 11 sectors. We’ll also welcome over 19,000 visitors from small independent stores to large chains as they prepare for the year-end rush. Visitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis.
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