Enter the UK Market at the buying season that matters

 

Autumn Fair is the UK’s leading marketplace for home, gift, and fashion - where international brands meet purchase-ready buyers ahead of peak trading season.

 

Connect with 13,000+ UK retail buyers across four days at the NEC Birmingham, UK’s most connected exhibition venue.

 

Book your stand

Why the UK and why Autumn Fair?

The UK & Ireland’s 76 million consumers spend more per capita on retail than almost any comparable European economy and they have a proven appetite for discovering new brands.

 

For international exhibitors, Autumn Fair offers direct access to one of the world’s most dynamic consumer markets.

£517b

total UK retail sales in 2024

£4.75b

UK gifting market value

£47b

women’s apparel market alone

2.6m

people employed in UK retail

Buyers who attend our show

Britain's most connected event venue

75% of the UK within a three-hour drive

That's why Autumn Fair attracts buyers from across England, Scotland, and Wales, bringing together the UK's retail industry in one place.

140+ international air routes

Direct connections from major cities around the world via Birmingham Airport.

Airport, rail station and exhibition halls connected

The UK's most accessible exhibition venue for international exhibitors.

16,500 on-site parking spaces

Making attendance easy for retailers travelling from across Britain.

Hotels, restaurants and entertainment on-site

Arrive, exhibit, entertain clients, and sleep without leaving the area. 

Birmingham Map

Trusted by brands

  • “This is our first time at the show, and we are launching Dubai Food here. We’ve had a lot of interest and expect to follow up with retailers, distributors, and partners. We’ve had really positive responses from independents, hamper and gifting specialists, and larger companies too. We are also having discussions with logistics partners and material manufacturers, so it’s been a broad discussion with all the people coming through the show."
    Jeremy Gill
    Dubai Food
  • This is the first time exhibiting in the UK. We wanted to come to Autumn Fair to showcase the best of South African craftmanship and design to the UK market. We have brought leather goods and feel we have a unique story to tell. I have found Autumn Fair incredibly eye opening, seeing the variety of products on offer and the different exhibitors. We have met with some really interesting retailers and independents. I can confidently say we will be back to Autumn Fair again.
    Rory Mcauley
    Rowdy
  • “We are really happy to see lots of garden centres at the show. We’ve taken part in a few Autumn Fair and Spring Fair events, and each season we make new contacts. We are looking to be stocked in garden centres and independent gift shops.”
    Wuchao Feng
    The Way To You
  • This is our first time at Autumn Fair. We are trying to expose ourselves to the English market, we have conquered Scotland but want to grow our customer base in England. This is brilliant timing for us with Christmas and the Autumn period which is when Whisky is most popular. We have seen lots of independents and also Garden Centre chains.
    Keir Jamieson
    Stylish Whisky - Hamilton Scotland

Connect with buyers sourcing your category

Home

Home, Living & Décor | The Summer House

Gift

Beauty & Wellbeing | Gift | Greetings Cards, Stationery & Wrapping | Kids, Toys & Play | Food & Drink

Fashion

Clothing & Footwear | Fashion Accessories | Jewellery & Watch

Dedicated support for international exhibitors

For international brands, exhibiting in a new market is a significant investment. Our dedicated support programme is designed to maximise your return from the moment you sign up - not just the four days you're on the show floor. You'll have a named, experienced account manager alongside you every step of the way.

  • Dedicated account management - Expert support from sign-up to show close.
  • Buyer-focused preparation - Insights and guidance to help you meet the right buyers.
  • Built-in marketing - Promotion across Autumn Fair's marketing channels.
  • First-time exhibitor advantage - Extra visibility and support for brands new to the UK market.
  • Practical support - Visa letters, logistics and export guidance, stand advice, and accommodation support.

Chat to our Key International Development Director, Nihat Berktas

 

Nihat headshot

For over 10 years, Nihat has helped brands from around the world successfully enter the UK market through Spring & Autumn Fair. Fluent in multiple languages and passionate about international trade, he's here to support your journey.

Europe's biggest buying moment with Glee

 

For the first time ever, Autumn Fair and Glee, are running side by side on 8-9 September to create Europe's largest retail event in the second half of the year. That means you'll reach 5,000+ brand new garden retailers actively sourcing home, gift and fashion products. 

 

This co-location delivers more value for exhibitors and creates an unrivalled retail experience. Exhibit once, connect with two audiences, make twice the impact.

FIND OUT MORE

Our partners