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As social media becomes more entwined with ecommerce technology, small retailers are increasingly looking to platforms like TikTok to expand their business. With TikTok Shops generating an impressive $11.09 billion in gross merchandise volume (GMV) in 2023, it's clear that social commerce is no long ...
What was once considered a niche business strategy is now rapidly becoming a mainstream retail trend. From digital content platforms like Netflix and Spotify to physical goods like groceries, clothing, and beauty products, subscriptions have become a significant part of consumer life. But why are co ...
As we step into 2025, the beauty industry continues to evolve at a rapid pace, blending cutting-edge technology with a renewed focus on sustainability and individuality.
Greenwashing has become a concern for consumers and businesses alike. As the demand for sustainable products grows, so does the temptation for retailers to present their goods and services as environmentally friendly, even when they are not.
