

THE INDUSTRY EXPERTS BEHIND YOUR TRANSFORMATION
Our hand-picked task team brings together retail specialists who understand what it takes to succeed on today's high street. From visual merchandising and marketing to business strategy and digital innovation, these industry leaders are ready to roll up their sleeves and transform your business.
HOW IT WORKS:
Selected retailers in The Retail Makeover Mission - Autumn Fair 2025 will be personally matched with experts based on their specific challenges. You'll receive dedicated mentorship, practical advice, and hands-on solutions designed to drive real results.
Plus, our task team experts will be available for 1-2-1 sessions at Autumn Fair 2025 - offering all visitors the chance to tap into their expertise with personalised consultations.
MEET THE EXPERTS WHO COULD TRANSFORM YOUR RETAIL JOURNEY
Deryane Tadd
Founder of The Dressing Room
Founder of award-winning boutique The Dressing Room, Deryane brings fashion curation, styling and customer connection expertise. She’ll support independent retailers, especially in fashion, by sharing practical, real-world strategies for staying competitive, building loyal communities and navigating evolving retail trends.
Founder of Nest
Samantha offers hands-on insight into running successful lifestyle stores across multiple locations. As an experienced bricks-and-mortar retailer, Samantha brings grounded, practical solutions to the real challenges independent shop owners face daily. From merchandising and stock management to creating engaging in-store experiences, she’ll offer actionable advice to help retailers thrive on the high street.
CEO of Bira
Andrew has been the CEO of Bira since 2018 and is passionate about working with the high street and supporting small businesses. With his knowledge in retail, Andrew has been integral in pushing forward independent retailers and showcasing their importance of them being at the very heart of every good high street throughout the UK and a vital part of life and the economy within local communities.
Head of Retail and Customer Contact at The Natural History Museum
Claire is a specialist in immersive, experience-led retail. With a background in destination retail, customer experience, and museum merchandising, she brings valuable insight into how storytelling and environment can elevate retail spaces. Her expertise will help independent retailers create engaging, memorable experiences that drive both customer loyalty and sales.
Retail Design and Visual Merchandising Expert
John Abbate, with international experience in meanwhile space projects, retail consulting, customer experience, visual merchandising [VM] and retail store design conception, is passionate about using his skills to support the evolution and vibrancy of the UK’s high streets. He is a fellow of the British Display Society and has worked with brands such as Ralph Lauren and Levi’s.
Director and co-founder of Retail 100 Consulting
With more than 18 years of buying experience, Sara has specialised in brand relationships and growing small emerging brands into market leaders. Sara is also experienced in own label sourcing across multiple categories and countries. Previous to Retail 100 Consulting, Sara worked in buying at John Lewis & Partners.
Director and co-founder of Retail 100 Consulting
With more than 17 years of Head Office retail experience, Neil has worked with major global brands, helping them deliver lasting results whilst driving category performance. He is skilled in negotiation, planning and supply chain management. Previous to Retail100 Consulting, Neil spent 17 years at John Lewis & Partners, working in merchandising across a multitude of categories.
COO of Together Futures Ltd
David is COO of Together Futures Limited, the parent company of SaveTheHighStreet.org and Thriver (HelloThriver.com). With a background in strategic consulting and venture development, David has held leadership roles across various sectors, including technology, finance and infrastructure. For the past 8 years, David has been focused on developing support for high street businesses.
Founder of Save the Highstreet
Alex is a serial entrepreneur on a mission to change high streets for the better. He co-founded SaveTheHighStreet.org in August 2016 with a manifesto about the future of high streets and how we achieve it together. In his earlier career Alex built the first Click & Collect marketplace for high street retailers. Alex will be providing hands-on support and mentorship to the competition winners.
PR specialist and owner of Good Results PR
Sharon Good is a communications strategist with extensive expertise in PR, advertising and media. Known for her entrepreneurialism and industry insights, Sharon has helped businesses across fashion, travel and more build standout campaigns that drive results. Sharon will ensure compelling storytelling and strong media impact throughout the campaign, driven by her understanding of market dynamics and ability to deliver high-impact, tailored creative solutions.
Lauren Strivens
Head of Marketing at Autumn Fair
With over 20 years of experience as a dynamic marketing and communications leader, Lauren has delivered strategic, customer-first solutions for some of the world’s most recognisable brands. At Spring and Autumn, she plays a pivotal role in shaping audience-led strategies that drive engagement and growth across the UK’s leading retail events.
Senior Content Manager at Autumn Fair
Felicity is a seasoned content strategist and digital branding expert with a passion for helping retail businesses thrive. With over a decade of experience across content marketing, brand development, and digital communications, Felicity brings a deep understanding of how to connect with modern consumers both online and in-store.
READY TO WORK WITH OUR EXPERT TASK TEAM?
The Retail Makeover Mission - Autumn Fair 2025 is still open for entries. Don't miss your chance to be matched with some of these industry leaders and receive the mentorship and hands-on support that could transform your business.
ENTER NOW and take the first step towards your retail transformation. Whether you're selected for the mission or visit us at Autumn Fair, our experts are here to help you succeed.