WHAT YOU CAN EXPECT
Taking part in Autumn Fair as a small or growing business can be life changing, but before you commit to having a stand, it’s vital that you’re fully prepared to make the most of it.
This guide will help you do that.
Or keep reading to find out if this is the right next step for your business.
You should think of getting ready for Autumn Fair like getting ready for Dragon’s Den. Buyers are going to fire a lot of questions at you and you need to know the answer to all of them, questions like:
Rehearse the answers in front of the mirror if you have to, but you need to know these like the back of your hand. Fun fact, Theo Paphitis is often at our shows, so you might have to answer these questions in front of a dragon for real!
READ THIS BEFORE APPLYING TO EXHIBIT
IS YOUR BUSINESS TRADE SHOW READY? 3 KEY CONSIDERATIONS
This blog post explores the questions you should ask yourself before taking part in a trade show for the first time.
HOW TO GET READY TO EXHIBIT
YOUR STAND SET-UP
Your stand is your shop for the day, or the days, that you’re at Autumn Fair. Make it as welcoming and memorable as possible. Sometimes people will see a stand, go past it but come back to it later because they remembered it. It could be that they remembered the look, the smell, or the freebies! Put yourself in your customers shoes and think -
‘If I’m at an event with thousands of people and hundreds of stands, what would make me stop walking, or at least walk back to that stand later over others?’
SPREADING THE WORD
Please take full advantage of all the marketing tools that we provide, we want you to get the most out of exhibiting as possible. Business can be hard; we created this show to make it a bit easier.
Upload your products, share your story on social media and update your online profile ahead of the show. But we’re not talking just a post here and there, plan as much as you can about what you’re going to post and when. It’s competitive out there, whispering won’t help you get noticed, shouting (on social media) repeatedly will though.
WHAT DOES SUCCESS LOOK LIKE FOR YOU?
We of course want you to be flooded with orders when exhibiting here but the truth is, not every business makes huge sales at their first event. Sucess is subjective and we all need to start somewhere, it might be that you want to build your network, test your pricing or just get feedback from people who don’t know you. Set goals that make sense to you.
SUPPORT FOR NEW EXHIBITORS
Below are some great articles to give you a better understanding of what it’s like to exhibit at a trade show as well as the benefits of it.
HOW TO NAVIGATE A TRADE SHOW
This guide takes you through what to bring, how to prepare and what to expect at the show.
6 REASONS UK BUSINESSES EXHIBIT AT TRADE SHOWS
A helpful overview of why face-to-face events remain one of the best ways to grow your business.
A dedicated space at Autumn Fair for small and first-time exhibitors
Make sure you visit the New Business Pavilion! You’ll gain visibility and take advantage of extra support, while being surrounded by fellow brands at a similar stage of their journey. It’s always nice to be with people who can relate to where you are now.
“Spring Fair helped us get real feedback and orders we never would have secured online. Being part of the show was a turning point for our business.”
— Small Business Exhibitor, Autumn Fair 2024
Watch our exhibitor stories and see how other first-time brands made the most of their opportunity.
READY TO TAKE THE NEXT STEP?
Join hundreds of other brands who have used Autumn Fair to grow their business and reach new buyers.
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