Autumn Fair

5-8 September 2021 | NEC BIRMINGHAM

Webinars


 
Tune into our exciting webinar series aimed to inspire your buying and equip you with the latest marketing and social media know-how to boost your brand. 
Catch up on the webinars you may of missed, or rewatch as a refresher to the topics covered.

Creating blogs that convert

Ever feel like you are just making blogs because you know you should? Ever wonder if people love them but never actually do anything afterwards? Blogs are an amazing content asset and when used in the right ways can draw people to your website, build trust with your brand and influence them to purchase.

Speaker: Lynsey Sweales, CEO @ SocialB

How independent fashion brands can generate business online without competing with industry leaders

As a small or independent retailer with your store or stall closed down, you may be wondering how you can get online and how you need to adapt. The online market is competitive, but there’s plenty of space for your business and there’s an audience out there waiting for you.

Speaker: Ellie Bougie-Smith, Head of Digital Marketing @ SocialB

How garden centres can adapt to a sustainable and successful long-term online strategy

Coronavirus has changed the way we do business. We’ve shifted from face-to-face interactions with customers to phone calls, emails, and social media. You may have started to adapt your business online as well, but what do you need to know to do this successfully and profitably?

Speaker: Lynsey Sweales, CEO @ SocialB

Reflect, Rethink, Reset

Many people are struggling with lockdown. What is becoming clear, is that those who have consciously developed a resilient mindset before the current crisis appear to have been able to use the time to reflect and rethink what truly matters. Those who have never thought about it, have found the situation much more challenging.

Speaker: Marie Oakes, Wellbeing Expert and Founder @ Trend Academy

Email marketing: Are you missing a trick?

If a customer has signed up to your newsletter or subscribed to your updates, you have an incredible opportunity to build a relationship with them. Are you capitalising on that and making sure you’re giving your customers what they want? Or, are your emails actually putting people off?

Speaker: Lynsey Sweales, CEO @ SocialB

Creating captivating content

Making amazing content is time consuming – whether it’s posts, blogs, videos or even podcasts. We will show you where to start with creating content based on what your audience want and how to squeeze as much out each piece of content as possible.

Speaker: Lynsey Sweales, CEO, SocialB

Picking your social media channels

We would always recommend doing 2 or 3 social media channels really well – but which ones should you choose? Join us to go through the pro’s and con’s of each channel – from Facebook to Tik Tok and all in between.

Speaker: Amy Hobson, Partner & Social Media Trainer

Social media: how do you know if you're doing it right

What should you be measuring and how? We will walk you through where to find the key metrics you need to know and our tips on how to create a report – either for yourself or someone else.

Speaker: Ed Goodman, Partner & Social Media Trainer

Rethinking your strategy

Many smaller businesses are working out how to add direct-to-consumer to their strategy. As well as selling to wholesalers, selling via your own website and social channels is so important. There are so many things to consider and we will share with you our Top 5 considerations when going direct to consumer.

Speaker: Lynsey Sweales, CEO, SocialB

Using user-generated content to boost your brand

Harnessing your customers and community to create content that you can use in your campaign is a fantastic way to not only create fresh content but harness the authenticity of your brand through the eyes of your customers. A positive product review can be difference between a customer making a purchase or shopping elsewhere.

Learn how to harness the power of user generated content such as reviews to increase your sales and bolster your brand’s image. 

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

Ask the expert: Facebook #StayingSocial

Facebook still dominates social media, and a must for businesses. However, how much do you know about how you can grow and engage with your communities on the platform?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of everything it has to offer.

Speaker: Ed Goodman, Partner & Social Media Trainer, SocialB

Open for business: Lessons learned from lockdown and the first week of trading

Join us as we talk to garden centre owners and industry leaders as they recount their experiences and share a few war stories from this period. From having to move online at pace, set up logistic operations and in some cases pivot their core operations to try to stay open in some way. All of this against a back drop of furloughing staff, revenue declines and trying to navigate working with their suppliers and growers at times when no one had answers. However, despite this, during a crisis creativity and invention can often present interesting opportunities.

We will touch on what they have learned about their own businesses during this period, their hopes for the future and an honest account of what the first week of trading has really been like.

Host: Trevor Pfeiffer, Director, Garden Trade News
Panel: Boyd J Douglas-Davies, Director, British Garden Centres & President of the HTA
Mike Burks, Managing Director, The Gardens Group & Chairman of the GCA
Adam Wigglesworth, Director, Aylett Nurseries
Will Blake, General Manager, St Peters Garden Centre

Social media: Building a content strategy

Engaging your customers and followers with fresh and interactive content is a fantastic way to showcase your brand and encourage interaction with customers old and new. Finding the right content can be tricky though.

This session will run you through the do's and don’ts of online content and help you form a coherent content strategy.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

The COVID consumer: How is fashion being changed for good

The nation’s fashion stores are on lockdown and, while that has had a devastating effect on sales, it hasn’t stopped them altogether. But what it most certainly has done is change consumers’ outlook and behaviour for the longer term.  Join us as we discuss the findings from TheIndustry.fashion, as its Editor in Chief, Lauretta Roberts talks about their recent survey of 2,000 consumers, to understand how has this break from physical shopping has changed their behaviour and outlook.

Speaker: Lauretta Roberts, CEO & Editor in Chief, TheIndustry.fashion

Ask the expert: Instagram

Are you on Instagram? Are you looking at developing your account? or are you interested in understanding more about this platform and how to successfully engage with customers and drive traffic back to your site?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of a platform that many consider to be the future of product discovery for retail.

Speaker: Ellie Bougie-Smith, Head Of Digital Marketing, SocialB

How to build an online community with social media

At a time when we are all stuck at home, the importance of community, be it in the physical world or online, has never been more important. With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, its vital that brands to deliver a positive experience and engage with their customers online, and take the opportunity to develop that relationship with its customers.

This session explores how you can build relationships and start conversations with your customers to develop an active & engaged social media community.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

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