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Periodic spikes, often tied to holidays like Christmas, Valentine's Day, or cultural events like New Year's Eve, create lucrative opportunities for businesses to capitalise on heightened demand. However, standing out amidst competition during these periods demands more than just clever marketing.
In an era dominated by e-commerce giants, the relevance of physical stores has often been questioned. However, despite their setbacks, instead of fading into obsolescence, brick-and-mortar stores are undergoing a significant transformation.   
Seasonal displays can help retailers draw in customers and boost sales through visually appealing and dynamic presentations. Whether it's for major holidays or seasonal changes, creating impactful visual merchandising displays requires careful planning and execution.

LIVE FROM SPRING FAIR 2025

Fresh from the hottest content stage in global retail, here's our pick of some of the best videos from Spring Fair 2025
 

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