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As social media becomes more entwined with ecommerce technology, small retailers are increasingly looking to platforms like TikTok to expand their business. With TikTok Shops generating an impressive $11.09 billion in gross merchandise volume (GMV) in 2023, it's clear that social commerce is no long ...
What was once considered a niche business strategy is now rapidly becoming a mainstream retail trend. From digital content platforms like Netflix and Spotify to physical goods like groceries, clothing, and beauty products, subscriptions have become a significant part of consumer life. But why are co ...
As we step into 2025, the beauty industry continues to evolve at a rapid pace, blending cutting-edge technology with a renewed focus on sustainability and individuality.
As we approach 2025, consumer behaviour is set to change significantly due to new technology, evolving preferences and shifting economic factors.
