Tom Gatenby is CTO and Co-Founder of Squashed Pixel, a leading Shopify agency that helps ambitious brands grow through ecommerce. With more than 24 years of experience in digital commerce, design across print and UX as well as being a veteran e-commerce developer on the Shopify platform, Tom has worked with retailers to build high-performing online experiences that drive engagement and sales. A recognised leader in the Shopify ecosystem, he is passionate about helping businesses navigate change, embrace innovation, and unlock new opportunities for growth in an evolving retail landscape.