With 30 years of experience across UK high street and luxury retail, Laura has seen every season, every shift in customer behaviour, and every mistake a buying strategy can make. Now she works with independent retailers and brands to bring calm to the chaos of growth using data, planning insight and commercial rigour to help businesses make smarter decisions.

Laura's mission is simple: take the numbers that feel overwhelming and turn them into a clear direction — so you can spend less time firefighting and more time doing what you love.