Christine is a true Marketeer. For over 20 years she has obsessed about audiences on behalf of huge brands, SMEs, startups and the 3rd Sector. From her early days learning her trade in one of the world’s largest firms, Christine's career has been shaped by her belief that there must be a better way to do things. This led to her becoming an early adopter of Digital Marketing and a natural choice for secondment to Lean consultancy, where she worked across functions to improve Marketing and other Business Processes for the likes of Vodafone, JLR and Waterstones. Strategic, logical and solution-driven, Christine is a catalyst for organisational change. She has a deep understanding across the full marketing mix including experience of paid and organic digital campaigns, off-line marketing and events. Christine is a digital evangelist but never forgets that businesses need to be able to implement her strategies in the real world. She has trained 1000s of people in Digital Marketing and provided 1:1 Marketing mentoring to 100s of UK-based businesses and charities. She is a Charity Trustee, volunteers with children, and is a skilled trainer and mentor, having been part of Google's Digital Garage since 2015.