Andrew Goodacre is Chief Executive Officer of the British Independent Retailers Association (Bira), where he has spent the past eight years championing independent retailers and the future of the UK high street. An experienced business leader with a strong background in retail and membership organisations, Andrew is known for driving change through collaboration, advocacy and strategic leadership. Passionate about supporting independent retail businesses in challenging trading environments, he leads Bira’s work across policy, advocacy and high street development, helping ensure retailers thrive across the UK.