Alison Battisby is a social media consultant, trainer, and speaker with over 15 years of experience in the field. Alison founded Avocado Social in 2014 to help growing businesses and brands use social media effectively and connect with their audience online. She is also a Facebook Certified Digital Marketing Associate. She has worked with a diverse range of retail clients, including John Lewis, Tesco, Etsy and Estee Lauder, providing social media strategy, training, and consultancy. She regularly consults SMEs and startups on how to use social media strategically to scale.