Spring/Summer 2020 Fashion Trends: Natural and Honest
One of the key spring summer fashion trends for s/s 2020 is natural and honest. The wonders of nature inspire a raw luxe aesthetic that blends contemporary craft and imperfect beauty.
Design and technology utilise natural resources and re-think wasteful processes to make sustainable fashion the ultimate luxury. Sustainable fashion and clothes are going hand in hand as consumers are looking for ethical ways to stay on-trend and be kind to the planet. Preloved and upcycled clothes and accessories will dominate this area. While transparency during the production process is vital for retailers looking to appeal to the ethical consumer with new clothes. Fabrics use natural fibres and are upcycled, washed and worn, as performance knits combine with waxed cotton and sustainable denim.
Basic items are elevated through the use of simplified volume, clean lines and practical performance. Colour is inspired by the landscape, balancing raw, untreated neutrals with rich browns and greens. Oceanic blues are vibrant, shimmering and hyper-real, adding unexpected highlights and dynamism to the palette.
Diffused, broken, bleached and aged textures create a natural camouflage, contrasting with aquatic shine. Textured fabrics bring the natural inspired look to the next level. Raw materials will accentuate the look and feel of sustainable fashion. Practical and comfortable clothes, shoes, and accessories will be at the forefront of spring summer fashion trends in s/s 2020. Consumers no longer want to wear heeled shoes and uncomfortable clothes in an effort to stand out.
For accessories, basket weaves can add a sense of craft to sandals and oversized holdalls, using natural raffia or recycled plastic fibres. Hiking boots, bold chunky soles and fisherman-style hats channel practicality and outside living, while patchworked leathers add a hand-spun touch to luxe, structured handbags.
Looking for more trends and insights? Visit Autumn Fair and take part in our free trend seminars and workshops.
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Images and trend information sourced from: http://uniquestyleplatform.com/
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