New for 2026 – Expanding Our Award-Winning Peter Rabbit™ Collection

Following the success of our award winning Neutral Peter Rabbit™ Collection, Blade & Rose is delighted to introduce two beautiful new additions to the range. Launching this summer, the collections bring to life two much loved Beatrix Potter™ characters through thoughtfully designed gifting ranges: a warm baby pink Jemima Puddle-Duck™ Collection and a soft baby blue Peter Rabbit™ Up to Mischief Collection.

Created with gifting at their heart, both collections combine timeless storytelling with Blade & Rose's signature premium design details, offering beautifully coordinated outfits for babies and toddlers. Renowned for our iconic knitted leggings featuring character designs on the bottom, each collection captures the unique personality of its character while delivering the comfort, quality and practicality parents love.

The Jemima Puddle-Duck™ Collection is presented in a delicate baby pink palette, celebrating Jemima's sweet and nurturing character. Soft, feminine and beautifully detailed, it is perfect for thoughtful gifting and special early moments.

The Peter Rabbit™ Up to Mischief Collection features a gentle baby blue palette inspired by Peter Rabbit's playful and adventurous nature. Fresh, fun and effortlessly wearable, it is designed for little explorers who are always on the move.

Each collection includes:

• Signature knitted leggings featuring character designs on the bottom and leg
• Super soft matching top with beautifully embroidered Jemima Puddle-Duck™ or Peter Rabbit™ detailing
• Soft all-over print zip romper with practical two-way zip fastening for easy changing
• Coordinating bib perfect for everyday use or gifting
• Beautifully packaged muslin squares gift set, ideal for newborn gifts and baby showers

These new collections sit alongside our hugely successful Neutral Peter Rabbit™ range, giving retailers even more choice within one of the UK's most loved licensed baby collections. Combining trusted characters, premium quality and proven retail appeal, the Peter Rabbit™ range continues to be a standout performer for gifting, babywear and nursery departments.