BTL

BTL Diffusion specializes in distributing original and innovative brands in the children’s market.
Our mission is to offer high-quality products that combine educational value, clever functionality, and appealing design.

Our portfolio includes trusted brands such as Cloud b, Little Big Friends, Petit Artichaut, Speedy Monkey, Ditty Bird, Flipetz, and Les Ptipotos—each offering toys and products designed to support child development through play, while also making parents’ lives easier.

We’re excited to announce the UK launch of two new European brands at the show:

• Souza – A whimsical collection of cheerful children’s accessories and costumes, crafted with love and bursting with inspiration and imagination.
• Sycomore – A vibrant range of arts, crafts, and creative activities for both children and adults, designed to encourage creativity and hands-on learning.