Blade & Rose The Gruffalo Apparel Collection with licensor, Magic Light Pictures

Blade & Rose Expands Bestselling Gruffalo™ Collection with New “Out to Explore” Range

Blade & Rose is delighted to unveil the latest addition to its hugely successful Gruffalo™ collection with the launch of the new Out to Explore range.

Inspired by woodland adventures and the timeless charm of Julia Donaldson and Axel Scheffler’s much-loved character, the collection combines a beautiful dusty pink and khaki green colour palette with the premium quality and attention to detail that Blade & Rose is renowned for.

Designed for little explorers, the collection introduces a coordinated range of clothing and accessories for babies and children up to 5–6 years, offering a fresh new look alongside the brand's bestselling Gruffalo™ styles.

The collection includes Blade & Rose’s iconic character leggings, featuring the instantly recognisable Gruffalo on the bottom, paired with a beautifully embroidered long-sleeved top and matching socks. New for this launch is a stylish appliqué dress featuring subtle woodland-inspired prints and charming Gruffalo detailing, perfect for everyday adventures and special outings alike.

Adding to the range is a brand-new style of relaxed, baggy khaki trousers, complete with an embroidered Gruffalo character detail. Designed for comfort, movement and all-day play, they offer a contemporary addition to the Blade & Rose collection.

Continuing the gifting appeal that has made the Gruffalo™ range such a success, Blade & Rose has also expanded its accessories offering. The launch includes matching baby and adult fluffy Gruffalo socks, allowing families to enjoy fun twinning moments together.

To complete the woodland adventure theme, the collection also introduces a range of cosy character accessories including a knitted Gruffalo hat, matching mittens and fingerless gloves, bringing warmth, practicality and plenty of personality to colder days.