Unlock Your Next Bestseller: Why Retailers Should Be Paying Attention to Licensing
Whether it's Bluey, Barbie, Harry Potter or Mickey Mouse, licensed products are everywhere – but many retailers don't fully understand how licensing works, how to get involved, or the opportunities it can unlock.
In this beginner-friendly session, Steve Manners, Managing Director at Licensing International, will demystify the world of licensing, explaining what it is, why it matters and how retailers of any size can tap into the power of brands to grow their business.
Using real-world examples and current retail trends, Steve will reveal how some of the world's most recognisable brands become successful retail products, both on the shopfloor and online.
He'll explore why licensing remains one of the most effective ways for retailers to connect with consumers and tap into demand – and why it should be on every retailer's radar.
Discover how licensing can help attract customers, increase sales and keep your offering relevant in a fast-changing market.
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