Skip the Guesswork: How to Get Social Media Ads, Content and Live Shopping Right
07 Sept 2026
Counter Talks Stage
Trends
Social Media
Online Sales
Online behaviour is changing - and so is the way brands sell. From the ever-evolving world of social media advertising to the rise of live shopping, this session unpacks the trends driving sales today and shows how retailers can adopt them to create more effective social media campaigns, content and shopping experiences.