Pitch Live is Autumn Fair's pitch competition designed for emerging, retail-ready brands. Often compared to a retail-focused version of Dragons’ Den, it gives shortlisted exhibitors the chance to present their product on stage to a panel of buyers and industry experts.
Finalists receive practical, real-time feedback designed to help strengthen their retail strategy and prepare for growth.
Pitch Live
How it works
1. Submit your entry
Send us your brand story, product information and imagery. You can find the Pitch Live entry form within their exhibitor zone portal. The deadline for entries - 14th August
2. Shortlisting
3 finalists from each category are invited to pitch live on stage at Autumn Fair
3. Pitch live at the show
Present your pitch on the Counter Talks Stage to deliver a Dragons' Den-style pitch to our panel of experts.
Pitch Live Schedule
All Pitch Live competitions take place at the Counter Talks Stage.
The 3 Pitch Live competitions will run as follows:
1. Fashion, Accessories & Jewelry Product Pitch: Sunday 6 September at 11:00
2. Home & Gift Product Pitch: Monday 7 September at 11:00
3. Toy, Play, & Kids Clothing Product Pitch: Tuesday 8 September at 11:00
Exhibitors can submit their products to take part by completing the entry form within their exhibitor zone portal. Deadline for entries – 14th August.
Winners of Pitch Live receive:
Buyer participation in Pitch Live is advisory only. Prizes do not include, promise or imply commercial listings or orders with any judging retailers.
- A 3-day pop-up with co.lective,
- Two 1-hour PR and brand strategy consultations with Sharon Good, CEO of Good Results PR
- 3m² contribution toward their Autumn Fair or Spring Fair 2027 stand.
Pitch Live in partnerships with
co.lective is a curated retail pop-up destination that showcases emerging, retail-ready brands in high-footfall locations. It gives next-gen brands a practical route into physical retail, helping them meet their audience, test products and build confidence before scaling further.
This is retail done differently: conscious, collaborative and community-first.
“We launched co.lective to give founder-led brands a better chance of being seen. Pitch Live shares this purpose, and together we’re creating real opportunities for brands ready to step into retail.” - Ami Rabheru
Retail Huddle is a consultancy and business support platform dedicated to empowering founder-led product brands in the retail and wholesale landscape. Founded by former retail buyer Ami Rabheru, it combines industry expertise with practical support through mentoring, workshops, masterclasses and community events.
It’s where creativity meets retail strategy.
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