THE 7 DO'S & DON'TS OF INSTAGRAM
In the UK alone, Instagram has almost 29 million users (Statista) and rising, so it’s no surprise that businesses big and small continue to see it as a viable advertising platform. However, staying on top of Instagram trends, picking the right hashtags and posting at the right time of day are all part of the hassle and intimidation that comes with growing your business on the platform. To simplify everything, we have condensed our “Ask the expert: Instagram” webinar led by SocialB into a few key Instagram do’s and don’ts; work through these tips to help skyrocket your social media presence today!
- Buy followers: The accounts you are buying are most often not real. Instead, you are paying for bots or inactive accounts and whilst having a higher number of followers may look good, you miss out on the interaction and engagement that would have come from organic followers. This means that your posts are a lot less likely to show up on Explore Pages or even on your followers’ feeds.
- Use oversaturated hashtags: Hashtags that have a high number of posts are unlikely to help your brand exposure as your post will be lost in the hundreds of thousands, or even millions of users who have also used that hashtag. However, you should avoid hashtags with a very low post count as this is a great indicator that people aren’t searching or using this hashtag to find what they need. It’s all about balance. Many social media experts - including SocialB - recommend hashtags with no more than 100,000 posts.
- Focus on vanity metrics: These are just as they sound; metrics that make you look good but do not actually provide you with valuable information about your audience. Looking at your ‘impressions’ and ‘reach’ under your insights tab will imply success as these numbers are usually quite high but understanding your audience demographics is a much more reliable way to measure success.
Have a look at Autumn Fair’s on demand series of webinars here for expert lead sessions to help you and your business succeed, and don’ forget to register for this year’s Autumn Fair to see SocialB live!