Autumn Fair

5-8 September 2021 | NEC BIRMINGHAM

Webinars


 

Tune into our exciting new webinar series aimed to inspire and leave you with practical advice for your business growth. Together with industry leading partners such as SocialB, our interactive online sessions aren't one to miss!

Browse all our upcoming webinars below and register now to secure your spot. Don't forget to check back regularly as we add more webinars in the coming weeks.

You can email us and submit any questions you would like covered during the sessions.

webinar-5

Wednesday 3 June, 2020
11:00 am - 12:00 noon

Harnessing your customers and community to create content that you can use in your campaign is a fantastic way to not only create fresh content but harness the authenticity of your brand through the eyes of your customers. A positive product review can be difference between a customer making a purchase or shopping elsewhere.

Learn how to harness the power of user generated content such as reviews to increase your sales and bolster your brand’s image. 

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

Register now

Webinars on demand

Catch up on the webinars you may of missed, or rewatch as a refresher to the topics covered during the sessions. First time viewers will need to register to watch. 

webinar

Webinar replay

Join us as we talk to garden centre owners and industry leaders as they recount their experiences and share a few war stories from this period. From having to move online at pace, set up logistic operations and in some cases pivot their core operations to try to stay open in some way. All of this against a back drop of furloughing staff, revenue declines and trying to navigate working with their suppliers and growers at times when no one had answers. However, despite this, during a crisis creativity and invention can often present interesting opportunities.

We will touch on what they have learned about their own businesses during this period, their hopes for the future and an honest account of what the first week of trading has really been like.

Host: Trevor Pfeiffer, Director, Garden Trade News
Panel: Boyd J Douglas-Davies, Director, British Garden Centres & President of the HTA
Mike Burks, Managing Director, The Gardens Group & Chairman of the GCA
Adam Wigglesworth, Director, Aylett Nurseries
Will Blake, General Manager, St Peters Garden Centre

webinar3

Webinar replay

Engaging your customers and followers with fresh and interactive content is a fantastic way to showcase your brand and encourage interaction with customers old and new. Finding the right content can be tricky though.

This session will run you through the do's and don’ts of online content and help you form a coherent content strategy.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

The Covid Consumer

Webinar replay

The nation’s fashion stores are on lockdown and, while that has had a devastating effect on sales, it hasn’t stopped them altogether. But what it most certainly has done is change consumers’ outlook and behaviour for the longer term.  Join us as we discuss the findings from TheIndustry.fashion, as its Editor in Chief, Lauretta Roberts talks about their recent survey of 2,000 consumers, to understand how has this break from physical shopping has changed their behaviour and outlook.

Speaker: Lauretta Roberts, CEO & Editor in Chief, TheIndustry.fashion

webinar2

Webinar replay

Are you on Instagram? Are you looking at developing your account? or are you interested in understanding more about this platform and how to successfully engage with customers and drive traffic back to your site?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of a platform that many consider to be the future of product discovery for retail.

Speaker: Ellie Bougie-Smith, Head Of Digital Marketing, SocialB

webinar

Webinar replay

At a time when we are all stuck at home, the importance of community, be it in the physical world or online, has never been more important. With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, its vital that brands to deliver a positive experience and engage with their customers online, and take the opportunity to develop that relationship with its customers.

This session explores how you can build relationships and start conversations with your customers to develop an active & engaged social media community.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

 

04-Webinar_27-May_Ask-the-Expert-Facebook.png

Webinar replay

Facebook still dominates social media, and a must for businesses. However, how much do you know about how you can grow and engage with your communities on the platform?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of everything it has to offer.

Speaker: Ed Goodman, Partner & Social Media Trainer, SocialB

ColourHive_28-May.jpg.png

Webinar replay

A lot can change within a few months, and understanding how our current situation could update our thinking around SS21 Colour Material and Finish trends are important. Join us as Sam Donnachie, Executive Creative Director at Colour Hive and Publisher of MIX Magazine profiles the influences driving consumer demains and updates the four key colour stories for the season,  Alice, Clarity, Factory and Reverie.

This session will arm you with the insight you need to reinforce, or inspire, your own product development and buying choices. 

Speaker: Sam Donnachie, Executive Creative Director, Colour Hive, Publisher Mix-Magazine

Testing Flexbox

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Webinar replay

Coronavirus has changed the way we do business. We’ve shifted from face-to-face interactions with customers to phone calls, emails, and social media. You may have started to adapt your business online as well, but what do you need to know to do this successfully and profitably?

Speaker: Lynsey Sweales, CEO @ SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/21-July_Reflect.jpg.png

Webinar replay

Many people are struggling with lockdown. What is becoming clear, is that those who have consciously developed a resilient mindset before the current crisis appear to have been able to use the time to reflect and rethink what truly matters. Those who have never thought about it, have found the situation much more challenging.

Speaker: Marie Oakes, Wellbeing Expert and Founder @ Trend Academy

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/15-July_Email-marketing.jpg.png

Webinar replay

If a customer has signed up to your newsletter or subscribed to your updates, you have an incredible opportunity to build a relationship with them. Are you capitalising on that and making sure you’re giving your customers what they want? Or, are your emails actually putting people off?

Speaker: Lynsey Sweales, CEO @ SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/9-July_SDGs-(1).jpg.png

Webinar replay

In the recovery from the Covid-19 crisis, ensuring sustainability remains a priority for fashion is critical. The Sustainable Development Goals, created by the UN to support industries and countries move towards a more sustainable future, are a cornerstone of this project. Join this session to learn more about what the SDGs are, how you can apply them to your business, and what impact fashion can have on the environment.

Moderator: Kerry Bannigan, Founder, Conscious Fashion Campaign

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/1-July_Captivating-Content.jpg.png

Webinar replay

Making amazing content is time consuming – whether it’s posts, blogs, videos or even podcasts. We will show you where to start with creating content based on what your audience want and how to squeeze as much out each piece of content as possible.

Speaker: Lynsey Sweales, CEO, SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/24-June_Picking-Your-Social-Media-Channels.jpg.png

Webinar replay

We would always recommend doing 2 or 3 social media channels really well – but which ones should you choose? Join us to go through the pro’s and con’s of each channel – from Facebook to Tik Tok and all in between.

Speaker: Amy Hobson, Partner & Social Media Trainer

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/17-June_Social-Media-Doing-It-Right.jpg.png

Webinar replay

What should you be measuring and how? We will walk you through where to find the key metrics you need to know and our tips on how to create a report – either for yourself or someone else.

Speaker: Ed Goodman, Partner & Social Media Trainer

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/10-June_Rethinking-Your-Strategy.jpg.png

Webinar replay

Many smaller businesses are working out how to add direct-to-consumer to their strategy. As well as selling to wholesalers, selling via your own website and social channels is so important. There are so many things to consider and we will share with you our Top 5 considerations when going direct to consumer.

Speaker: Lynsey Sweales, CEO, SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/05-Webinar_3-June_Using-User-Generated-Content-to-Boost-your-Brand.png

Webinar replay

Harnessing your customers and community to create content that you can use in your campaign is a fantastic way to not only create fresh content but harness the authenticity of your brand through the eyes of your customers. A positive product review can be difference between a customer making a purchase or shopping elsewhere.

Learn how to harness the power of user generated content such as reviews to increase your sales and bolster your brand’s image. 

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/04-Webinar_27-May_Ask-the-Expert-Facebook.png

Webinar replay

Facebook still dominates social media, and a must for businesses. However, how much do you know about how you can grow and engage with your communities on the platform?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of everything it has to offer.

Speaker: Ed Goodman, Partner & Social Media Trainer, SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/Lessons-from-Lockdown_21-May.jpg.png

Webinar replay

Join us as we talk to garden centre owners and industry leaders as they recount their experiences and share a few war stories from this period. From having to move online at pace, set up logistic operations and in some cases pivot their core operations to try to stay open in some way. All of this against a back drop of furloughing staff, revenue declines and trying to navigate working with their suppliers and growers at times when no one had answers. However, despite this, during a crisis creativity and invention can often present interesting opportunities.

We will touch on what they have learned about their own businesses during this period, their hopes for the future and an honest account of what the first week of trading has really been like.

Host: Trevor Pfeiffer, Director, Garden Trade News
Panel: Boyd J Douglas-Davies, Director, British Garden Centres & President of the HTA
Mike Burks, Managing Director, The Gardens Group & Chairman of the GCA
Adam Wigglesworth, Director, Aylett Nurseries
Will Blake, General Manager, St Peters Garden Centre

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/03-Webinar_20-May_Social-Media-Building-a-Content-Strategy.png

Webinar replay

Engaging your customers and followers with fresh and interactive content is a fantastic way to showcase your brand and encourage interaction with customers old and new. Finding the right content can be tricky though.

This session will run you through the do's and don’ts of online content and help you form a coherent content strategy.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/webinar/The-Covid-Consumer_19-May-(1).jpg.png

Webinar replay

The nation’s fashion stores are on lockdown and, while that has had a devastating effect on sales, it hasn’t stopped them altogether. But what it most certainly has done is change consumers’ outlook and behaviour for the longer term.  Join us as we discuss the findings from TheIndustry.fashion, as its Editor in Chief, Lauretta Roberts talks about their recent survey of 2,000 consumers, to understand how has this break from physical shopping has changed their behaviour and outlook.

Speaker: Lauretta Roberts, CEO & Editor in Chief, TheIndustry.fashion

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/02-Webinar_13-May_Ask-the-Expert-Instagram.png

Webinar replay

Are you on Instagram? Are you looking at developing your account? or are you interested in understanding more about this platform and how to successfully engage with customers and drive traffic back to your site?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of a platform that many consider to be the future of product discovery for retail.

Speaker: Ellie Bougie-Smith, Head Of Digital Marketing, SocialB

https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Autumn-Fair-2017/media/01-Webinar_6-May_How-to-build-an-online-community-with-social-media.png

Webinar replay

At a time when we are all stuck at home, the importance of community, be it in the physical world or online, has never been more important. With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, its vital that brands to deliver a positive experience and engage with their customers online, and take the opportunity to develop that relationship with its customers.

This session explores how you can build relationships and start conversations with your customers to develop an active & engaged social media community.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

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