Autumn Fair

4-7 September 2022 | NEC BIRMINGHAM

What's New

The most important element of the Golden Quarter for any retailer is newness. It’s what the lead up to Christmas, the holiday season and beyond is all about for both you as a retailer and your customers. Which is why Autumn Fair is all about new products, new exhibitors, new sectors. Whatever you’re looking for – you’ll be able to find, see it and touch it in one of the show’s 5 ginormous halls.


There are hundreds of new products launching at Autumn Fair, across 13 sectors. Whether you’re looking for a brand new seller or your most popular item in a shiny new finish, you’ll find it at the show. When wholesale buying for the season, you want to get the right product at the right price. With the variety of products available from over 1,300 exhibitors, Autumn Fair is your destination for wholesale newness.


The New Product Showcase, located in Hall 5 is a great place to start your visit if you’re looking for new product inspiration!

Discover a varied selection of new products launching at the show, including the latest from St Eval Candle Company, The Green Board Game Co Ltd, Price’s Patent Candles Ltd, The Lagoon Group and Shared Earth.

Make sure you visit the area in Hall 5 for product and visual merchandising tips. Take a sneak peek now at the exhibitors that will have products at the New Product Showcase.

London Crumpled City
Plates with animals on them like a lioness and a starfish


The brand new AI-powered AF Product Match app is live! Search for products, get personalised product suggestions based on previous searches and likes, connect with exhibitors and plan your visit well ahead of the show. Register today for your free Autumn Fair ticket to get your AF Product Match log in details and start planning!


sunday 289 autumn fair



Theo Paphitis calls himself a ‘shopkeeper’ on his Twitter bio, but is best known as the British retailer entrepreneur who has appeared on BBC’s Dragons' Den. He is the chairman of hardware and housewares chain Robert Dyas, high street stationery specialist Ryman the Stationer, and the owner of lingerie chain Boux Avenue.

#SBS Pavilion

Theo created the Small Business Sunday (#SBS on Twitter) concept in October 2010, inviting small businesses to tweet at him with a description of their venture to secure his endorsement and he’ll be at the show in September to share what he’s learnt over 40+ years in the retail industry.

Theo will be bringing 12 of the most innovative businesses in his #SBS community to Autumn Fair as part of the #SBS Pavilion – a collection of exhibitors who will have never been seen at a tradeshow before!  The final 12 will be chosen by a panel of Autumn and Spring Fair experts.

Watch this space for more information on these brand new exhibitors and the products they’ll be bringing to the show.

jodine with theo paphitis

We’ll be keeping you up to date on all the exciting new additions to the show right here, but why not register for your free ticket now and make sure you don’t miss any key announcements!

Get your free ticket

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