Shahriyar Hassan is the Founder of PlaySocial and a former core member of the team that launched TikTok Shop across the UK. Drawing on a decade in social commerce and FMCG, he has helped hundreds of small brands unlock more than £100 million in incremental sales through creator-led strategies and data-driven optimisation. A regular guest lecturer and industry panellist, Shah is known for turning insider platform knowledge into clear, actionable growth playbooks that any agile business can use.