Michael Apter is an award-winning retail professional with over forty years of industry experience. His career spans retail roles at major retailers like Tesco, EH Booth & Co, and HMV. For the past twenty eight years, he has spearheaded Paper Tiger, a leading independent UK retailer of greetings cards, stationery and gifts. Paper Tiger is known for its high standards of curation, presentation and service across four Edinburgh shops and successful online business. A proud Real Living Wage UK employer, Michael remains at the forefront of innovative retail practices.