Koral has over 14 years of expertise in global branding, organic marketing, and tech. Passionate about reshaping how brands connect meaningfully with consumers across the ever-blurring digital and physical worlds, he actively challenges traditional consultancy models with an innovative, data-led approach.

As a soon-to-be-published author with Kogan Page, Koral is currently writing a book exploring the future of retail and the evolving role of physical space in culture, commerce, and community. Through his work and insights regularly shared on LinkedIn, he champions authentic, experience-led brand building. 

At The Ready House, under the guiding ethos “Helping Brands Find Their Place”, they work with brands that have physical locations and digital communities, using placemaking strategy to turn spaces into platforms - and customers into participants.