Kevin Aloe is a seasoned e-commerce professional with over five years at eBay, currently serving as Seller Ops & Acquisition Manager for eBay UK. His journey through the business includes key roles such as Category Manager for Collectable Card Games and Senior Category Specialist. With a focus on category growth, marketplace optimisation, and seller acquisition, Kevin has deep expertise in how sellers scale on eBay—particularly in niche and enthusiast-driven markets. His insights blend operational excellence with a nuanced understanding of what drives both buyer and seller success on one of the world’s largest online marketplaces.