After identifying a gap in the market for luxury food gifting, Harriet Hastings launched Biscuiteers with her husband in 2007. Often known as “the NET-A-PORTER of biscuits”, she has grown this unique British manufacturing brand from a small startup to a unique artisan business working at scale and employing over 180 people. 

Having started her career in publishing, latterly as a Marketing Director at Penguin, Harriet spent 10 years as Director of consumer brands at Trimedia, a top 20 PR agency. She helped to found the Women’s Prize for Fiction in 1996 and was managing director of the price until 2022.  She is also a  director of luxury London events company Lettice, founded by her husband Stevie and currently run by their daughter Holly.  She is a founding member of the business network Buy Women Built.

Harriet has won a number of significant industry awards, including among others: the NatWest Aphrodite Everywoman award (2018); the Food and Drink Heroes Awards (2021) for Bakery Entrepreneur of the Year; the Great British Entrepreneur award (2021) for Food and Drink Entrepreneur of the Year, the LDC top 50 most ambitious leaders 2023 and made the Spear’s 500 2024 list. Harriet and her husband Stevie have also been listed in the Evening Standard’s Power 1000 of London’s most influential people.