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Emily McCarthy - BDA London

Emily McCarthy

Senior Creative, BDA London

With over a decade of experience shaping trends in fashion, home, and gifting, Emily is a recognized expert in colour forecasting. From collaborating with global brands and top trend agencies to partnering with emerging creative enterprises, she masterfully combines visionary creativity with strategic insight.

Driven by a genuine passion for product, Emily goes beyond the surface of trends. She brings a dynamic, holistic approach, offering powerful perspectives on the ever-evolving retail landscape with energy, precision, and a keen understanding of market forces.
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