An accomplished business leader with over two decades of experience in global retail and manufacturing, Demi formerly served as VP & Commercial Director for the UK at the world’s largest clothing manufacturer. He led multi-country sourcing strategies and managed key partnerships with blue-chip retailers, building deep expertise in international trade and large-scale supply chain operations.

Now the founder and owner of FYG, an award-winning home fragrance and commercial amenities brand, Demi has successfully positioned the company within the UK’s luxury retail, spa, and hospitality sectors.

In addition to running a fast-growing brand, he is a mentor and business consultant to both startup brands and established fashion manufacturing businesses, offering strategic guidance on growth, brand development, and operational efficiency. With a blend of corporate leadership and entrepreneurial success, Demi brings a commercially focused, globally informed perspective to the boardroom.