As CEO and Founder of E-Motive Online, Andrew has spent over a decade helping brands and manufacturers succeed on online marketplaces—especially eBay. With 11+ years of experience in e-commerce, he specialises in guiding businesses through the complexities of selling on eBay, using data to drive performance and long-term growth.

A trusted advisor to both sellers and marketplace teams, Andrew has worked across a wide range of categories and global markets. His mission is to help brands take control of their eBay presence and unlock their full potential on the platform.