Total Brand Licensing was created, as a direct response to market demand for a publication that fully serves the corporate, trademark and brand and brand extension sectors.
The magazine looks at best practices, innovative programs, new retail and merchandising opportunities and creates a forum for brand licensors to promote and enhance their brands. It is also designed to highlight the opportunities available to trademark owners through a well-created and structured licensing program and brand extension.
Non-entertainment brands from around the world are highlighted through features and case studies including corporate brands and trademarks, automotive, celebrities, sports leagues and individuals.
The magazine also carries global news, research data and regular opinion pieces from experts in the industry. It is published in digital and print versions. To view the latest issue, log on to www.totallicensing.com.