GA4 & Analytics To Increase Conversions

06 Sep 2023
Inspiring Retail Stage

As we all know, Google has replaced its existing Universal Analytics with GA4. Both platforms are still currently available, but Universal Analytics is being phased out, meaning it is imperative that organisations have implemented GA4 and developed a clear approach to ensure a smooth transition. GA4 is significantly different to Universal Analytics so it is key to identify how the platform can be harnessed to capture audience and customer data to help increase conversions.

SocialB’s expert trainer Amy Hobson will help you explore an introduction to the features of GA4, show you how it compares and differs with Universal Analytics, and help you discover ways to customise settings and reporting to get the most out of the advanced and flexible measurement capabilities.

Amy Hobson, Partner & Trainer - Social B
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