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4-7 SEPTEMBER 2022

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Smart Toys & Games

Stand: 20B34

SmartGames is the worldwide leader in multi-level logic games. The award winning games have multi-level challenges from the very easy to the very challenging; perfect for players of all ages. Each has a unique and innovative game mechanic with themes that appeal to both boys and girls. They come in travel, compact and table top editions in plastic or a premium wood range. 

SmartMax is the award-winning pre-school magnetic construction system which provides children aged 1year+ the chance to explore the fascinating world of magnetism in a fun and safe way. The products are safe and durable and made from the highest quality materials, the magnets are incredible strong and can carry up to 60 times their own weight.
Each SmartMax magnetic bar features unique colour codes, the blue, green and purple bars attract while the warm colours of red, orange and yellow repel. The giant parts are ideal for young children and allow them to easily create the most amazing and colourful super sized structures. The SmartMax range offers a whole universe of compatible building sets, vehicles and accessories for never ending play.

GeoSmart is the future of geomagnetic play. An ideal STEM magnetic construction set, featuring bright colours, strong magnetic pieces and a patented double-safety system. The GeoSmart kits range from basic starter sets to battery powered remote controlled vehicles including LED lights! 

Go Genius strikes the perfect balance between fun and learning! Take the educational trip of a lifetime with these entertaining board games. Supporting Key Stage 1 and 2 teaching, these engaging games with multiple choice questions have been designed to improve children’s knowledge of the subject matter, whilst making learning fun! With sustainability at its heart, all of the materials and components are 100% recyclable and FSC certified.

Smartivity are construction & activity sets using sustainable, engineered laser cut wood. SMART DIY! No glue or tools required!

True Balance was designed and developed to improve focus and refine motor skills; as well as help children with attention deficit disorders. On top of its essential STEM features, True Balance is a great “fidget toy” for adults and children

Made in Britain


Designed in Britain


Designed & Made in Britain



United Kingdom


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  • Cross the pond but beware of the fish! Guide your frogs across the pond and block other players from doing the same. The first player to get their entire frog family to the other side wins the game. B ...
  • The next instalment for Smart Games bestselling Fairy Tales collection. Suitable for ages 4+, players drop each ‘beanstalk' puzzle piece down the ladder game board to try and match the image shown in  ...
  • A highly anticipated new addition to the Smart Games collection this year is ‘Walk the Dog', sure to be a hit with all the dog lovers. Who let the dogs out? Can players keep their pooches on a short l ...
  • Follow the arrows. Find the solution. IQ Arrows offers a whole new direction...in puzzle games! Can you place all the puzzle pieces on the gameboard and point the arrows as indicated in your challenge ...
  • This little cube is packed with fun. Remove the 8 colourful puzzle pieces and try to fit them back in. No setup required, just plug and play! Sounds simple? There are more than fifty ways to complete ...
  • SmartMax 'My First' Sounds & Senses features four brand new SmartMax bars and balls, each one developed with a different sound and texture. Young children age 1 year plus will love shaking, rattling a ...
  • ‘My First' Vehicles will have toddlers constructing with their Cement Mixer and a dumper truck, or putting out the fires with their fire engine! Including 13 large and tactile pieces that are soft to ...
  • Inspiring young children to become musicians, discover the mechanics of music by building Smartivity's all-time greatest global hit - the Mechanical Xylofun Music Machine. Get to know how notes combin ...
  • Skillmatics 'Write and Wipe' Activity Mats are based on the principle that children absorb concepts better through repetition. Using the ‘Skilly Billy' pen on the various activity mats keeps learning ...
  • Developed in cooperation with physiotherapists, True Balance was designed as a medical device to improve focus and fine motor skills as well as an aid to help children with deficit disorders. On top o ...
  • 2022 catalogue

    20 Jul 2022 Smart Toys & Games
    SmartGames is the best of both worlds; challenging entertainment and brain training. It takes 'having fun' to a new level. Playing SmartGames is about knowing your boundaries and overcoming them.
  • Joining the award-winning collection of fairy-tale games, Jack and the Beanstalk is the next eagerly awaited addition to the popular Smart Games range.
  • NEW - IQ Arrows puzzle game - How to play

    02 Sep 2020 Smart Toys & Games
    IQ Arrows is the latest addition to the best-selling IQ games range from Smart Games.
  • What's new from Smart Toys & Games

    02 Sep 2020 Karen Clarke
    Welcome to Smart Toys & Games. This short video provides you with an insight into the new products that we have launched this year as part of our award-winning collection of educational brands - Smart ...

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