Autumn Fair

4-7 September 2022 | NEC BIRMINGHAM


Stand: 20B40-C41
  • Point of Sale Display
  • Product Photographs
  • Seasonal Decorations
  • Tableware
  • 10+
  • Licensed Products
  • £20 - £49
  • Nursery & Baby
  • Greetings & Stationery
  • Home Décor
  • Womenswear
  • Housewares
  • Wholesale
  • Fashion Accessories (e.g belts and scarves)
  • Home Textile & Soft Furnishing
  • Designer
  • £50 - £99
  • £0 - £19
  • Gift

Shruti is a division of Half Moon Bay.


Company Overview

For over 20 years, Half Moon Bay have supplied retailers of all sizes across the globe with our award-winning licensed and themed giftware. We also produce trend-led home and fashion products through lifestyle brand Shruti, as well as books and gift books through publishing imprint Ice House Books. Great design and quality are at the heart of everything we do, and this is reflected in all three divisions of our business;

Half Moon Bay
Best known for iconic entertainment licenses, we are proud to represent many of the world’s best brands including Harry Potter, Game of Thrones, Disney, Marvel, Friends, Mr. Men Little Miss and more. Our portfolio of licenses is always evolving.
At Shruti we create trend-led collections of home and fashion products. We supply own-brand products as well as offering licensed brands, including May The Thoughts Be With You, William Morris, Planet Cat, RHS and RSPB.
Ice House Books
Ice House Books publish books and gift books, including own brand titles and licensed ones too, with beloved brands such as Moomin, The Beano, Thunderbirds and more receiving titles in our launch year.
Our Story
Throughout our 20-year history we’ve remained an independent, family owned business with a simple mission; to offer our retail customers products that sell at consumer level, backed up by a straight forward and easy to deal with customer service approach. We are a dedicated, enthusiastic and experienced  team who get a real buzz out of what we do. We remain an independent family owned business, whose simple mission is to offer our retail customers products that sell at consumer level, backed up by a straight forward and easy to deal with customer service approach.

Bookmark Exhibitor


United Kingdom


Contact Exhibitor

  • Perfect for adding a cosy finishing touch to any living room, this RSPB cushion featuring a beautiful applique design of three blue and white Puffins is a must-have item. It includes an attractive gre ...
  • This gorgeous RHS make up bag is perfect for carrying your make up products so that you can touch up on the go, whether you're out in the garden or further afield in the great outdoors. Adorned with a ...
  • This Planet Cat water bottle is the perfect way to stay hydrated while you're out and about. Made from stainless steel, this pretty blue bottle fratures a unique cat illustration and the quote 'Great ...
  • Keep all your personal goals for the future safe and secure with this beautiful Charlotte Reed lockable notebook, featuring a hardback frontcover finish that includes an illustration of the character ...
  • Stay in style throughout the autumn with this lush cross-body sling bag, designed by the Shruti team. Part of the Fallen Leaves collection, this PU bag includes an attractive autumnal design that feat ...
  • Adorn your home with this beautiful William Morris jacquard blanket, featuring the gorgeous willow pattern throughout in attractive light blue. The blanket also has tassled fringes, along with a sewn- ...
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