Header Info and Dates

4-7 SEPTEMBER 2022

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MAI clothing

Stand: 20D41

MAI 'Making Animal Important' is Kidswear with a conscience

We design high quality kidswear for children aged 0-8 years. Soft organic, unisex clothes to cherish, with beautiful hand-drawn endangered animal prints. Designed with love for children, animals & the environment.

Every piece comes with a story about the animal on the print – so it's a great way to start educating children about looking after their planet.

We're 100% committed to ensuring our brand is both ethical and sustainable. From only working to the Global Organic Textile Standard, to using plastic-free packaging, we want to help create a better world for our little ones to inherit (aswell-as making them look super-cute right now!). 

We give part of our profits to help conservation.

Exclusive to Autumn Fair


Designed in Britain



Sutton Coldfield
United Kingdom


Contact Exhibitor

Contact Exhibitor

  • Sustainability Role in overall company's strategic plans
    it is our number 1 strategic point and how the business started
    Sustainability initiatives
    We give part of our profits to conservation charities and are growing trees in the Brazilian rain forest.
    Pledges for the year
    We are aiming to grow enough trees to fill a football pitch in our early years of trading
    Sustainable Products
    Baby Rompers
    Rompers and bodysuits made from certified organic cotton. Free from chemicals, zero plastic all packaging made from recycled kraft paper
    childrens clothes
    made from certified organic cotton. Free from chemicals, zero plastic all packaging made from recycled kraft paper
    Social equity at your company
    all of our factories are audited and ensures workers are treated right. We are certified by GOTS where this also has to be addressed
    Certified sustainable products by third party

    Certified by
    We are certified by GOTS through the soil association
    Our packaging is plastic free
    Our packaging is compostable
    Our packaging is made with recycled content
    We don't use any plastic at all. Our cards are attached using organic cotton, all of our packing is made using recycled kraft paper and then can be recycled. Our brand stickers are compostable
    Our products are plastic free
    Majority of our products are made using 100% organic cotton.
    Ethical Considerations
    Fair wages are paid to the people who make our products
    Our products are made by people employed in good working conditions
    We have mapped our entire supply chain
    We challenge our suppliers to report any ethical issues they identify
    We have an ethical policy
    We only work with suppliers who are approved by GOTs as well as being approved ourselves. This ensures that the products are traceable, and that workers are treated well. All factories are audited to a high standard
    Enviromental Impact
    We have a sustainability policy
    We consider the environmental impact when creating our products
    Some of the processes we use to manufacture products are energy efficient
    Some of the processes we use to manufacture products are water efficient
    We don't allow our products to ship in plastic, we dont AIR our products. if we do we send products we use UPS carbon neutral shipping. all of our products are made to the GOTS standard where water must be monitiored and improved in processes. We chemical free. We also give part of our profits to help restore the environment working with 2 conservation charities

Our Partners