Header Info and Dates

3-6 SEPTEMBER 2023
NEC BIRMINGHAM, UK

KEEL TOYS

Stand: 20D40-E41
  • Kids, Toys & Play

Keel Toys are celebrating their 75th Anniversary in 2022 and their ongoing commitment to creating a sustainable future has never been more important. Keeleco is a beautiful eco-friendly collection of toys manufactured and filled with 100% recycled polyester made from plastic waste. In the two and half years since launching this range they have recycled in excess of 25 million water bottles in the manufacture of these beautiful toys.

The Keeleco range now offers business partners a complete sustainable soft toy collection of over 200 products, including Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Nursery, Seasonal and a new Fashion range – Keeleco Adoptable World.

Keel Toys also offers extensive experience with bespoke toys, providing a fully managed service from design to delivery.

Keeleco - 100% Recycled 100% Huggable

Made in Britain

NO

Designed in Britain

YES

Designed & Made in Britain

NO

Address

Ashford
United Kingdom
Contact Exhibitor

Contact Exhibitor


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  • In 2020 Keel Toys designed and launched Keeleco, a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste. ...
  • Keeleco Adoptable World is the newest part of the Keel Toys sustainable soft toy range and the first fashion eco soft toy! The collection now features 14 adorable animals that are waiting to be adopte ...
  • Keeleco Baby launched in 2021 has been an instant success with new Unicorn, Puppy & Traditional Bears & Bunnies recently added to the super cute natural range of Koala, Giraffe, Zebra, and Lamb. To co ...
  • Animotsu and Mini Motsu are one of Keel Toys best selling product ranges and have been for many years! Collections of bright colourful, sparkle eye characters all in a "hug me" pose. The Sweet Scent c ...
  • Are you looking for the ultimate must-have product this year? Keel Toys Signature Cuddle Puppies & Kittens are quite simply adorable, with sad love me eyes, weighted paws and a soft floppy body they s ...
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  • Sustainability Role in overall company's strategic plans
    An ongoing commitment to creating a sustainable future plays a huge role in the companies strategic plan.
    Sustainability initiatives
    Keeleco is a beautiful eco-friendly collection of toys manufactured and filled with 100% recycled polyester made from plastic waste. In the two and half years since launching this range they have recycled in excess of 25 million water bottles in the manufacture of these beautiful toys. This range is now more than 50% of our product offer and growing. We have also replaced all of the windows in our offices and replaced the lighting to energy efficient LED lighting. Our salesforce are also transitioning over to all electric or hybrid cars.
    Pledges for the year
    Continued evolution of our range to more Keeleco ranges.
    Sustainable Products
    Keeleco
    In 2020 Keel Toys designed and launched Keeleco, a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste. This process gives plastic a second life and uses less energy to produce than virgin polyester, as an example 10 water bottles (500ml) will produce enough fibre to make an 18cm toy. The iconic Keel logo and hangtag are now formed from FSC card and attached to the toy with cotton, even the shipping cartons are recycled. All toys are manufactured in an ICTI ethically audited factory to the highest standards. Keel Toys are delighted to announce that just two and half years after launching Keeleco we have recycled the equivalent of more than 25 million water bottles in the manufacture of the range. We can also now offer our business partners a complete sustainable soft toy collection, including Wild, Farm, Sealife, Dinosaurs, Teddy Bears, and Seasonal. Starting with the original Wild, Farm & Sealife ranges Keeleco has been extended to over 120 products making it the most comprehensive collection available. Brand new additions include a wonderfully colourful family of snakes and uniquely patterned super soft Octopus & Starfish to name a few. Each and every Keeleco toy is exquisitely designed and our best-selling Dinosaurs are no exception featuring beautifully textured exclusive fabrics and embroideries. Brand new arrivals are the magnificent Pterodactyl and Velociraptor! Keeleco - 100% Recycled 100% Huggable
    Keeleco Adoptable World
    Keeleco Adoptable World is the newest part of the Keel Toys sustainable soft toy range and the first fashion eco soft toy! The collection now features 14 adorable animals that are waiting to be adopted by a loving new owner. A feature of the range is the luggage label tag sewn to the toy depicting sustainable world travel by sailing boat, hot air balloon and bicycle. New characters for the later part of 2022 are a Dinosaur and the cutest Red Panda!
    Keeleco Baby
    Keeleco Baby launched in 2021 has been an instant success with new Unicorn, Puppy & Traditional Bears & Bunnies recently added to the super cute natural range of Koala, Giraffe, Zebra, and Lamb. To convey the Eco awareness all the ranges are clearly labelled with the sustainable message and offered with a variety of retail solutions and POS.
    AT THE FAIR
    NEW TO THE FAIR
    Social equity at your company
    All toys are manufactured in an ICTI ethically audited factory to the highest standards.
    Certified sustainable products by third party
    CERTIFIED

    Certified by
    GRS
    Packaging
    Our packaging is made with recycled content
    We are in the process of making our packaging plastic free
    Recycled card cartons & paper tape on all our Keeleco ranges.
    Materials
    We have products made from recycled materials
    We have products made from sustainability sourced raw materials
    Keeleco product range is a beautiful eco-friendly collection of toys manufactured and filled with 100% recycled polyester made from plastic waste. In the two and half years since launching this range they have recycled in excess of 25 million water bottles in the manufacture of these beautiful toys. The iconic Keel logo and hangtag are now formed from FSC card and attached to the toy with cotton.
    Ethical Considerations
    Fair wages are paid to the people who make our products
    Our products are made by people employed in good working conditions
    We have mapped our entire supply chain
    We challenge our suppliers to report any ethical issues they identify
    We have an ethical policy
    Within the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of Association
    All toys are manufactured in an ICTI ethically audited factory to the highest standards.
    Enviromental Impact
    We have a sustainability policy
    We consider the environmental impact when creating our products
    Some of the processes we use to manufacture products are energy efficient
    Recycled polyester uses 59% less energy to make than virgin polyester
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  • Keel Toys Brochure 2022 - V2

    01 Jul 2022 Patrick Downs
    Keel Toys Brochure 2022 - Version 2
  • Keel Toys Valentines & Mothers Day Brochure 2022
  • Keel Toys Christmas Brochure 2022

    01 Jul 2022 Patrick Downs
    Keel Toys Christmas Brochure 2022
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  • Keeleco - Hero Toy Award

    01 Jul 2022 Patrick Downs
    Our Keeleco range has been awarded the prestigious Hero Toy Award at this years London Toy Fair.
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