Essential Designs London Ltd
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THREADS OF LOVE | ARTISANS’ STORIES
Essential Designs London was born not from tradition, but from observation — of beauty, of heritage, of quiet, enduring craftsmanship. Founder Minnie began her journey in Finance, but her heart was always drawn to design. With a lifelong fascination for Indian textiles and the silent elegance of the handmade, what began as a personal passion quietly blossomed into a vision: one that honoured heritage while embracing a modern, global aesthetic. Her first collection featured handcrafted home textiles — minimal, considered, and rooted in India’s artisanal soul.
As the brand grew, so did the story. In divine timing, Devi joined — a celebrated model and professional pilot. Yes, we can fly our own plane when urgent deliveries call. Her journey crossed many skies, but one passion remained constant: a deep love for Indian craftsmanship. It first emerged in her jewellery label, where silver spoke of roots and stones shimmered with stories.
Products include:


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Luscious Luxurious Printed Velvet Jacket with Indian Silky Sari Lining in Quirky Colours . The lining colour varies in each piece . You really will love the feel of the lining on your skin . The Si ...
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Luxury Velvet Boho Quirky Floral Layer Dinner Chic Coat Bomber Jacket Bolero Autumn Winter Christmas Gift | Elegant Royal Emerald Green Luscious Luxurious Printed Velvet Jacket with Indian Silky Sar ...
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Luxury Pure Merino Boiled Wool Unisex Paisley Floral Jacket Robe | Persian Oriental Black Brown Beige Mughal Paisley Winter