We produce a range of baking kits and mug cake mixes that make thoughtful and delicious gifts.

Bakedin is based in Hampshire and was founded in 2013 by 3 friends who shared a love of baking. We started selling our famous Baking Kits at local food festivals and markets. When it became obvious that customers loved the products we invested in our first print run of labels, some custom made boxes and gained a listing in our first stockist, Saddleback Farm Shop.

We quickly invented our Mug Baking products, which soon became our bestsellers.

In 2015 we captured the imagination of Michel Roux OBE, who now helps us to develop exclusive recipes for  our baking kits which has helped us become a nationally recognised brand.

We believe passionately in using quality ingredients and keep it local wherever possible: all the sugar we use is British and the flour we use is milled by the award winning family run Wessex Mill in Wantage.

Quality doesn’t stop at the ingredients we use; we have a dedicated manufacturing team and our very own SALSA accredited production facility to make sure that we are proud of every product that leaves our warehouse.

We are a small, passionate team who absolutely love our jobs. We’ve got skills in product design, marketing, operations and most of all baking. We like to think of ourselves as professional cake tasters - it’s a hard job but somebody’s gotta do it!