Autumn Fair

5-8 September 2021 | NEC BIRMINGHAM


Stand: 20B53
  • Christmas Gifting
  • Gift Food
  • Funky / Novetly Gifts
  • Greetings cards
  • Kids, Toy & Play

We produce a range of baking kits and mug cake mixes that make thoughtful and delicious gifts. Baked In is based in Hampshire and was founded in 2013 by 3 friends who shared a love of baking. We started selling our famous Baking Kits at local food festivals and markets. In 2015 we captured the imagination of Michel Roux OBE, who helped us to develop exclusive recipes and set us on a path to become a nationally recognised brand.

We believe passionately in using quality ingredients and keep it local wherever possible: all the sugar we use is British and the flour we use is milled by the award winning family run Wessex Mill in Wantage. Quality doesn’t stop at the ingredients we use; we have a dedicated manufacturing team and our very own SALSA accredited production facility to make sure that we are proud of every product that leaves our warehouse.


United Kingdom


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  • The best ingredients in the perfect amount to make awesome mug cakes. Just add a little butter and milk and bake a brownie in a mug in 60 seconds!
  • All the dry ingredients and handy extras to make amazing bakes, including celebration cakes, brownies, cookies, cinnamon buns and sticky toffee cakes.
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