Sostrene Grene Norwich
The recent shopfit of Søstrene Grene in Norwich, which opened its doors on May 10, 2024, showcases the brand's characteristic Scandinavian aesthetic. Located at 15-17 London Street, the store occupies a spacious 5,612 square feet ground floor area, emphasizing a serene and immersive shopping experience.
The design of the store includes classical music and subdued lighting, contributing to a calming atmosphere that reflects the Danish concept of 'hygge'. The layout is labyrinthine, guiding customers through a variety of themed sections featuring a wide range of products. These include homewares, furniture, kitchen items, seasonal decor, crafts, toys, and accessories, with new collections introduced weekly.
This new location in Norwich is part of Søstrene Grene's ongoing expansion in the UK, which started with their first store in Nottingham in 2016. The Norwich branch is a strategic addition, enhancing the brand's presence in East Anglia.
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