Autumn Fair

5-8 September 2021 | NEC BIRMINGHAM

Website Design Attracts ‘Huge Increase In Traffic And Sales’ For Luxury Jeweller

11 Aug 2019 Comgem

Website Design Attracts ‘Huge Increase In Traffic And Sales’ For Luxury Jeweller



There is some breaking news in website design… When long-established luxury jeweller Beards needed its ecommerce platform re-designed it knew exactly who to approach - Comgem. Already a user of the developer’s Gemsuite ecommerce platform, Beards was looking for a fresh look that would support its brand identity and engage more website visitors. They didn’t just get a brand new look, they benefited from a ‘huge increase in both traffic and sales’.


The work saw Beards’ website get everything from crisp new banners and powerful landing pages to lead capture features. Established in 1804, the brand is considered the UK’s oldest luxury jeweller. It was the winner of the tenth National Family Business Awards earlier this year and a finalist in the UK Jewellery Awards. With a range of branded, bespoke and heritage products and services, this is a family business at the very top of its game.


‘Affordable’, tailored website design


Praising the work Comgem carried out on its website design, Beards said: “Comgem offer an affordable alternative to mainstream e-commerce platforms. Their platform (Gemsuite) can be tailored to your needs, with the team always on-hand to answer any queries you may have, even during weekends and unsociable hours should the need arise.


“The team are friendly, professional and quick to assist with queries or development work. Since Comgem re-developed our website, we have seen a huge increase in both traffic and sales. Their expertise has really helped us achieve our targets in an increasingly challenging environment and allowed us to develop the website to make it simpler for our clients to shop with us.”


Referring to Comgem’s dedicated account manager service, Beards said: “Having a dedicated account manager ensures continuity in communication regarding projects, as does their support ticketing system. Would recommend to all SMEs!”


Looking for website design?


Dani Attard, co-founder and Commercial Director of Comgem, said: “It is fantastic to know that our work has delivered exactly what Beards wanted - at an affordable price. Our ecommerce services include website design, as well as custom ecommerce website development.


“We are leaders in our field because we understand the sectors we serve and their audiences. Our team knows how to deliver the right look, feel and customer journey that will enhance the user experience and encourage sales.”


If your business is looking for modern website design, tailored to your exact needs and delivered by a team that is passionate about what they do, contact Comgem on 01656 330 360 or email

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