Declared #1 in Australia!14 Jul 2019 GEORGIE PAWS
Designed and Directed by 16-year-old Violet Coleman, Georgie Paws is leading the market globally with high end, distinctive Dog Collars, Leads, Gifts and Accessories whilst still at school in Adelaide, Australia.
Starting in 2017, Violet draws her inspiration from traditional equine designs with her own twist of creative, bright colours.
Violets philosophy for helping those in need and reducing waste has shaped Georgie Paws. All leather products are made in Pakistan where Georgie Paws supports 2 -3 families with manufacturing. The use of plastic is an absolute minimum and scraps of leather are used until they are no longer usable. Buffalo leather is used extensively due to its sustainability, religiously neutral, sturdy structure (buffalo is not stretched during tanning, therefore won't stretch as a finished product) and its natural structure doesn’t require the amount of chemicals as other commonly used leathers.
Labelling, merchandising and packaging uses scraps of leather, reducing waste.
A key part of the success of Georgie Paws is the option to customise for particular stores, making designs exclusive and bespoke. Collaboration is an easy and exciting task for Violet.
Based in Adelaide, Australia, Violet is in year 11 at school. Her mother, Annette came on board to help with the global growth of Georgie Paws in July 2018, along with administration support.