Your online profile acts as a virtual stand that will engage, influence and motivate buyers before, during and after your appearance at the live event.
Exhibit FAQs
WHAT IS THE STANDARD EXHIBITOR MARKETING PACKAGE?
The Standard Exhibitor Marketing package is included as part of your exhibiting contract. It provides you with a web profile page that you can enhance with additional content such as profile photo; company description; tags; products; social media links etc. Enhanced profiles are proven to increase buyer engagement, influence and motivation before, during and after the show.
Try to treat your online profile as you would your stand; dress it with high quality content, include different channels for buyers to engage with you, and promote your brand identity to make a positive first impression on buyers when they are planning their visit. Your online profile is likely to be the first point of contact with buyers and remains on the website for the full show cycle, so it’s important to add your content as soon you can.
Your online profile has been designed to encourage buyers to engage with you by traditional means, via your social networks or by using our email enquiry service. More channels to engage with you means more opportunities for you to generate valuable sales leads and sales prospects before and after the show.
HOW DO I MAXIMISE THE BENEFITS FROM MY ONLINE PROFILE
Start small, but start now. We strongly recommend that you start to enhance your online profile as soon as you have received your Exhibitor Zone login email. You can highlight a selection of the products you’ll be exhibiting, new launches as well as excite and engage buyers via your social networks long before the show.
WHAT IF I DON'T WANT TO UPLOAD CONTENT ONTO MY ONLINE PROFILE?
You don’t have to enhance your online profile, but that’s a bit like not dressing your stand at the show. With so many products and suppliers on display, buyers expect and want to preview as much as they can to help them decide which products to buy and which exhibitors to visit at the show. Buyers also use the website as a reference tool after the show.
HOW DO I ADD CONTACT DETAILS TO MY PROFILE SO VISITORS CAN CONTACT ME?
We have given you the option to choose what details you include on your profile and to add them yourself in the exhibitor zone; you can fill out your address, phone number and website URL by login into your Exhibitor Zone and clicking on ‘My Profile’ on the left hand side task bar.
HOW DO I CHANGE THE CONTACT WHO RECEIVES THE EXHIBITOR ZONE LOGIN DETAILS AND MARKETING COMMUNICATION?
Please contact a member of the team by email at exhibitor@autumnfair.com with the contact you would like replacing and the full name, email address and phone number of the replacement.
CAN PEOPLE EMAIL ME FROM MY WEB PROFILE PAGE AND CAN PEOPLE SEE MY EMAIL ADDRESS?
There is a ‘Contact Exhibitor’ button on your web profile page that launches an enquiry form. The enquirer is asked to complete the form including; their name, email address and message. Your email address is hidden and all messages are checked before being sent to your email address
Please note: Enquiries made via your online profile are sent to the email address that we hold for the marketing contact that you have provided us on your exhibiting contract. If this has changed, please contact a member of the team by email at exhibitor@autumnfair.com. The message is also stored on your exhibitor zone under ‘Messages’ on the left hand task bar.
WHAT SHOULD I INCLUDE IN MY COMPANY DESCRIPTION?
Your company description should inform customers what you do and how you do it. Describe your company and products clearly and concisely, using short descriptive sentences. Avoid writing your stand number, telephone number or web address, as these are already included elsewhere on your profile. The website will automatically pick out words to include in your Tags section, so make sure to use words, which accurately describe your products.
HOW DO VISITORS TO THE WEBSITE FIND MY PROFILE PAGE?
Visitors to the website can search in different ways such as; exhibitors or products or by show sector. The exhibitor and product lists can then be filtered by show sector, products for, RRP or keyword search. Therefore, the chances of your online profile being found are dramatically increased if you have tagged your company.
EXHIBITOR MANUAL & OPERATIONS
There are some forms that are mandatory and must be completed before the show. In addition, there are other forms that can help you personalise your stand at the show. We will send you reminders in the lead up to the show. In addition, you can find a selection of the frequently asked questions below that we hope you’ll find useful.
WHERE CAN I REGISTER FOR MY EXHIBITOR BADGES?
Please log into your exhibitor zone profile (Click on the Exhibitor Zone login link situated at the top right of the website) and click on key information where you will find the relevant links to your exhibitor badges (Everyday and all other exhibitors).
I ALREADY HAVE INSURANCE, DO I NEED TO TAKE OUT ADDITIONAL INSURANCE FROM HYVE EVENTS?
No, provided that you have adequate cover you don’t need to buy additional insurance. To ensure that you don’t pay for insurance you don’t need, please send a copy of your insurance documents to Inevexco (Hyve Events insurance broker) who will tell you if you have adequate cover to exhibit:
Ascential@inevexco.co.uk.
WHAT IS THE MAXIMUM HEIGHT I CAN BUILD MY STAND TO?
The minimum height of the dividing walls in a space only stand is 2.5m. If you intend to build over 4m you will be required to have a structural engineer approve the design and construction. A Standard Shell Scheme stand is 2.5m high. A traditional Shell Scheme stand is 2.75m high.
HOW DO I ACCESS THE HALLS WITH THE PRODUCTS I WANT TO DISPLAY ON MY STAND?
All exhibitors/contractors need to display a Vehicle ID Pass in the windscreen of their vehicle so that traffic marshals can direct them to the nearest Vehicle Entry door to their stand. For some shows we run a deposit system to ensure that vehicles do not stay longer than their allocated unloading time. For more details, please see the Manual.
HOW DO I ORDER EXTRA FURNITURE OR LIGHTING?
Furniture: You can order additional furniture or lighting through the Exhibitor Manual. Your furniture and lighting will be delivered/installed on your stand during build-up.
Please note: A surcharge will be added to electrical orders placed closer to the show. Further information on this can be found on the electrical order form.
WHAT SECURITY DO YOU PROVIDE TO KEEP THE PRODUCTS ON MY STAND SECURE?
Security Guards patrol the halls for the duration of our tenancy and roaming CCTV is fitted throughout the venue. However, neither Hyve Events nor The NEC can accept liability for lost or stolen goods. We advise you to hire a night sheet from GES. Alternatively, you can remove your products from the hall each evening. For further information on this please go to the Hall Managers office onsite.
CAN MY COMPANY EXHIBIT?
If you are interested in exhibiting at Autumn Fair 2023, please fill in our exhibit form and a member of our team will contact you shortly.
WHAT IS THE EVERYDAY SECTOR?
The Everyday sector is a destination for volume and bulk wholesale gift and home products.
There are many different exhibitors in the Everyday sector including those that sell day-to-day household items, outdoor activity products, and baby care.
The Everyday sector opens a day early to allow for extra day of trading dedicated to bulk purchasing. (Standard registration and visitor badges will grant you access to attend this early open)
Grow your business in a big way in the Everyday sector.
View our Everyday sector exhibitors and fill in our exhibitor form or contact us if you would like to exhibit or would like more information about exhibiting.
DO I NEED A VISA?
Not sure if you need a visa to visit the UK? To take a look at the
UK Visas and Immigration (formerly the UK Border Agency) website,
please click here.
What are the conditions of entry at Autumn Fair?
There will no longer be a requirement to prove COVID-19 Status on arrival at the venue. Mask Wearing will also no longer be mandatory to wear masks within the event environment. However, we are a mask friendly event. We encourage all attendees to consider wearing masks, especially when in enclosed or crowded spaces.
Will there be hand sanitiser available?
Hand sanitising stations have been installed throughout the NEC at high touch points. We recommend also carrying your own at all times as well. Exhibitors have been asked to supply hand sanitisers within their stand space. Additionally, hand washing facilities are available around the hall perimeters within the venue toilet facilities.
MY QUESTION HAS NOT BEEN ANSWERED
If your question has not been answered here you can contact our customer services team by email at exhibitor@autumnfair.com
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