Visual Merchandising Masterclass: Your Windows Are the First Page Of Your Story
07 Sep 2025
Retail Corner
Visual Merchandising & Styling
Placemaking
Trends
Customer Experience
Transform your storefront into a powerful storytelling platform that captivates customers before they step inside. Join John Abbate, Physical Customer Experience advisor for SaveTheHighStreet.org and Director at the British Display Society, as he guides you through creating windows that reflect your brand's unique identity and narrative. With international experience for brands like Ralph Lauren and Levi's, John will share compelling before-and-after case studies from the Retail Makeover Mission. Discover how to develop your brand foundation, learn proven techniques and essential do's and don'ts to transform every window into a compelling invitation to your brand story.
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