The Truth About Social Commerce (From Someone Who Helped Build It) - Small Brands, Big Wins
07 Sep 2025
Retail Corner
Social Media
Online Sales
Profit & Revenue
Trends
Join Shahriyar Hassan, former TikTok Shop employee and Founder of PlaySocial, as he breaks down the practical strategies that helped drive over £100M in revenue for small businesses across the UK, EU and US.
As a founding member behind TikTok Shop’s UK operations, Shahriyar will reveal why small brands are uniquely positioned to win in this new era of shopping; how your agility is your superpower and what customer behaviours really drive conversion.
This isn’t a theoretical deep dive. It’s a hands-on guide packed with proven tools you can use right away. Learn how to collaborate effectively with creators, build partnerships that drive footfall and sales and understand what really makes people buy in a fast-moving social commerce landscape.
As a founding member behind TikTok Shop’s UK operations, Shahriyar will reveal why small brands are uniquely positioned to win in this new era of shopping; how your agility is your superpower and what customer behaviours really drive conversion.
This isn’t a theoretical deep dive. It’s a hands-on guide packed with proven tools you can use right away. Learn how to collaborate effectively with creators, build partnerships that drive footfall and sales and understand what really makes people buy in a fast-moving social commerce landscape.
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