How to leverage Discovery Commerce with TikTok Shop

TikTok Shop is transforming the way customers discover and buy products - and Home & Living brands are perfectly placed to benefit. In this session, Ginny Major, Head of New Business (Home & Living) at TikTok Shop, will share how Home & Living sellers across kitchenware, housewares, DIY and more can tap into discovery-commerce to drive sales and reach new audiences. Attendees will learn how to get started on TikTok Shop, optimise their store and create engaging, shoppable content using TikTok’s LIVE features. With insights into the latest shopping behaviours and trends, plus a live Q&A, this session will equip sellers in Home & Living with practical steps to grow on TikTok Shop.